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Your web developer is wrong. You do have multiple version of the homepage

You have the following:

http://wilkersoninsuranceagency.com/index.php

http://wilkersoninsuranceagency.com/

http://www.wilkersoninsuranceagency.com/index.php

http://www.wilkersoninsuranceagency.com/

I would first of all get your web developer to do a http:// to http://www. redirect across your whole site, so whenever any user lands on your site they atleast get put onto the same version.

As for with/without index.php you are getting these duplicates, I would ask the web developer to remove any references to index.php and just refer specifically to http://www.wilkersoninsuranceagency.com/ whilst also setting a canonical within the index.php to http://www.wilkersoninsuranceagency.com/

If your developer tries to fight this I would look for a new developer.

Just had a quick look through the site, your developer looks to be being lazy. https://gtmetrix.com/reports/wilkersoninsuranceagency.com/I6khUBrH under serve scaled images, they haven't bothered to resize it and that's making your website load slower.

http://wilkersoninsuranceagency.com/images/img0018.png is just a lazy way of naming images.

"it would seem strange from a UI point of view not to have a consistent navigation."

You hit the nail on the head, imagine is a website like Amazon removed the link on their logo to the homepage from the homepage, some people click this on the homepage just because they're confused and if they don't see a page refresh they may be upset. It's also a LOT more work to implement this.

I would argue a consistent navigation is good, as Google likes to follow a good structure, it's just causing you potential problems, what if you're using a CMS and you're on the blog, then you go to a blog article, do you remove the blog menu link as you're within the blog? There's just no real reason I can personally see for it.

They used to be used quite heavily. Nowadays majority of the major search engines don't use them at all. The only one I believe still does is Yandex, of which it's a minor signal then.

I would honestly redirect the whole site, then redirect the specific pages to the most relevant new pages.

This is my go to resource. Really helps plot it all out visually.

https://hreflang.org/use-hreflang-canonical-together/

As for sitemaps, refer to this: https://support.google.com/webmasters/answer/2620865?hl=en

If after those articles you aren't 100% sure, i'll try and answer any specific questions point by point.

This is a useful post for you: https://hreflang.org/use-hreflang-canonical-together/

Just to expand on this, I found the following quote from a Moz member of staff:

"I wish I could give you IP addresses, but they change all the time since we host Roger in the cloud. There's not even a reliable range of IPs to give you. You can totally whitelist the useragent rogerbot, but that's the only reliable information about the crawler you can go off of. I hope that helps but let me know if there's any other solution you can think of. Thank you! "

From a previous question: https://moz.com/community/q/is-there-a-whitelist-of-the-rogerbot-ip-addresses

I've just loaded your home page, I can't even see anything. Your preloader is so slow it took me 30 seconds before I got berod and did a force refresh.

You're missing 18 h1 tags, you've got 9 redirects.

http://www.pokudesign.com/services/ for example is actually a really poor quality page.

I can only see 33 pages of actual content, that doesn't seem to be that many for what you could potentially have (case studies would be phenomenal for you)

It's something I've already mentioned previously. A couple of us having been seeing the same: https://moz.com/community/q/moz-having-a-few-issues-with-their-site 

Best of luck, feel free to send me an email (or message on here) if you need me to go any further into detail.

I would use the search console "fetch as google" it can take a few weeks for Google to crawl and update your site in the serps. Usually I leave 4-6 weeks for any change (on a small site) with larger sites normally being crawled more frequently. When you do cache:yourdomain.com in google chrome, is the time listed sooner than you did the changes?

Just got this status page email: http://health.moz.com/incidents/p9q8yk49kh25

From purely a customer point of view, I would setup a brand new website for this second business. I would much prefer the appearance that a company is a specialist in a single field than attempting to do everything.

They are still running too, I had an email last night about claiming my moz shirt for getting 500 moz points. No tweet from Roger though

It looks like you're trying to track http://nappyvalleynet.com instead of http://www.nappyvalleynet.com/

You have a redirect from the http:// version to http://www version, so wherever you are entering nappyvalleynet.com enter http://www.nappyvalleynet.com instead.

301 Redirects, testing that canonicals are on the https url, working through the site and removing the http:// links and changing to https:// links.

It's being seen a lot recently, https://www.seroundtable.com/webmasters-upset-with-google-featured-snippet-images-23786.html

Yeah it's possible, for example this: http://www.zoopla.co.uk/for-sale/property/kirkdale/daisy-street/

(nowhere near me, just thought to search what may be a street name!)

Hi Andrew,

You can use the hreflang tag, this will tell Google that this is your site in a different language. Useful post for you here: https://hreflang.org/what-is-hreflang-a-primer/

My biggest question though, is how you are translating, will it be human translation or machine translation? See: http://searchengineland.com/how-machine-translation-has-a-habit-of-mangling-multilingual-seo-91759 for a bit more detail.

The answer shouldn't be "what does it take to get a green light" it should be "what's the quickest we can get it for our user". The ideal speed should be under two seconds to load a page.

According to screamingfrog the current line:

Line:40 http://www.t2tea.com/on/demandware.store/

Is the line on robots.txt is causing you an issue.

Moz does this to:

https://moz.com/blog/announcing-serp-features-beyond-10-blue-links

Letsencrypt is a great way of offering SSL. It's backed by a LOT of big organisations: https://letsencrypt.org/sponsors/

"using a free certificate would have the same effect as a paid one? I would rather pay for one than be punished for using a free one, but free would be good too."
I am confident that as long as the site is secure, the level of encryption does not matter. As then SEO would become "pay to win" which I don't think is the case.

If it's easy for you to get them to change them, then yes I would, however I wouldn't spend more than a quick email on getting it done.

Also I feel that it's important to say that could be an issue with a custom website too, due to the fact that a lot of web developers are not seo professionals, so they don't build a site to be seo friendly.

Have a look at your site through http://web.archive.org/. You'll be able to see what the directories were used for.

However, if there's no use for them on the current site then what's the purpose of keeping these disallows in the robots.txt?

Funnily, Dr. Pete did a whiteboard friday on this today: https://moz.com/blog/arent-301s-302s-canonicals-all-basically-the-same-whiteboard-friday

An answer from one of the founders (no longer in the company) who I have on skype, I stripped out a couple of things from the chat (my posts and a couple of irrelevant bits):

[16:08:31] A Founder: that's a difficult question to answer really
[16:08:43] A Founder: is it worth £80 a year ?
[16:08:51] A Founder: I would doubt it to be honest
[16:10:07] A Founder: apparently I cant reply anyway
[16:10:37] A Founder: I aint a pro
[16:11:09] Me: If you want to write it out I can reply for you
[16:12:48] A Founder: well if you want to tell him scoot also offer a free listing and I am happy to talk to him but cant as I aint a pro
[16:13:08] A Founder: and yes I was one of the 3 founders
[16:13:27] A Founder: ya they now bulk list you
[16:13:46] A Founder: 500+ directories, that to me sounds so spammy
[16:14:13] A Founder: I would claim the free listing and say thanks but no thanks to the rest
[16:17:36] A Founder: but feel free to post my thoughts if you want

It'll vary because of the crawlers, each company will have a different amount of sites in their database, and they will also have a different process to get their data live in their console. Honestly I would take each with a grain of salt and just try and use them as a rough guide.

I have had something similar, this is response I received:

You don’t have canonical tags on the URL and that’s expected.

On pages where BVSEO is implemented, canonical tags must be updated or removed when the product contains more than one page (more than eight) of reviews. BVSEO paginates the product page so all reviews are in the search engines’ index. Canonical tags that point away from a pagination URL will cause search engines to ignore the paginated content.

When any of the BVSEO pagination parameters are present (bvstate, bvrrp, bvqap, bvsyp, bvpage), do one of the following:

•Remove the canonical tag. This is the most common, recommended solution.

•Append the "name=value" pair to the canonical URL.

I haven't had time to look into your site, however I would look into:

• Bounce Rate
• Conversion Rate
• Goal Rate (can't think of the phrase, amount of goals completed per session through your campaigns)
• Quality Score (I presume Baidu has something like this?)
• Cost Per Click
• Clickthrough Rate

Something i'd never thought about: http://www.searchenginepeople.com/blog/anchor-links.html

So looks to not have an impact according to that article.

Expanding on what Tymen has said,

This could be a good strategy, but why would you not just 301 redirect the whole site to a page on your own site (explaining that they don't exist anymore). This way I see you getting more value to your site (one hop through the redirect instead of one hop from the redirect and the link)

Also, something that may be worth looking into is if they have any high value links, seeing where they come from and explaining the company is not existent and trying to get the links that they once had.

Have a look into this: https://firebase.google.com/docs/analytics/

Basically GA for apps.

Just to echo what Laura has said, if you can share a URL that would be great so we can help you get to the source of the problem.

Try running a tool like screamingfrog (https://www.screamingfrog.co.uk/seo-spider/) to check the issues above that Laura has mentioned, as doing a lot of those by hand can be quite time consuming.

Also, do you have a drop in rankings with your pages falling out the index?

Why would a content delivery network be a last resort? Cloudflare is something you can setup within under half an hour.

I would look at your host, as a "shared server" isn't exactly top tier hosting and Joomla is quite a heavy application.

Yes that looks correct, I would add an x-default for the rest of the world. this is a good article: https://hreflang.org/use-hreflang-canonical-together/

http://www.myseosolution.de/downloads/mobile-hreflang-canonical-fixed.png Is a great image to explain things.

I would personally approach this from a financial point of view, bring up both pages of content and show your customer the two side by side, then ask them "Why would a customer want to buy from you rather than the other store?" This approach has personally worked for me when all technical avenues have failed, as after all this is the same sort of lines that search engines live by showing the customer the most relevant page.

I wouldn't be concerned at all, have you got one section that expands into a load of other links? It could be that Google hasn't crawled properly for a while and then finds a section they haven't seen before and just goes mad.

Alternatively, have you crawled with screamingfrog or similar tool? Incase there's an issue you weren't aware of.

I think the biggest and most important question you need to answer is:

Does it do what you want it to do?

You need to make sure it converts a user once it's on the site, that the user can navigate through the site well. That's the top priority that people seem to neglect, they focus so much on rankings that they forget a user actually needs to land on the site and fulfill the goal of that site.

A tool that I use for some reporting is: https://agencyanalytics.com/ however I only use this with some automated reports for customers who don't want to use GA or search console so I'm not sure what their social analytics is like.

They do have a free trial so perhaps worth giving it a go?

Without a doubt domain.com/shop. Think about it though from a customer point of view, most languages read from left to right, so with the /shop they subconsciously read your brand name before the shop, however with the shop.domain.com they may just stop when they see shop as that's where they know they need to be.

"If someone was going to do a redesign for me, they should be able to tell me how their new design was going to be a huge kick up for my SEO, visitor engagement, sales, and more.    Design changes should be done well enough that the website owner gets multiple bangs for the buck."

I completely disagree, I know some people who can design a phenomenal website, yet they don't know a thing about SEO. That's not their job, their job is to offer a highly converting and inviting website NOT help it rank. If I went to a designer who does everything then I should be very wary of their work as after all a jack of all trades is a master of none.

Just to add to this, there is nothing inherently wrong with Google crawling more pages of your site. The only time I would modify the crawl rate is when the extra crawling is actually slowing your server down.

Honestly i've been a bit inactive at the minute, however from what I can see the mozpoints is working fine. I do only see the staff badge when i'm logged in.

Just spent a few minutes, stumbled across this page too, not sure if this is related to affiliate or not, found via here: http://dannybrown.me/2015/04/01/sorry-affiliate-bloggers-but-your-about-page-disclosure-doesnt-cut-it/

https://www.ftc.gov/news-events/press-releases/2013/03/ftc-staff-revises-online-advertising-disclosure-guidelines

https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf

The key part I can see is this

"In addition, it is important for advertisers to draw attention to the disclosure. Consumers may not be looking for — or expecting to find — disclosures. Advertisers are responsible for ensuring that their messages are truthful and not deceptive. Accordingly, disclosures must be communicated effectively so that consumers are likely to notice and understand them in connection with the representations that the disclosures modify. Simply making the disclosure available somewhere in the ad, where some consumers might find it, does not meet the clear and conspicuous standard."

Yeah I believe that regaining the DA back shouldn't be an issue for the old domain. It won't be instant, but shouldn't be a massive amount of time before you get back to where you were previously.

It depends on the module, as a whole yes it does though.

It's one that's being seen a lot more recently: https://moz.com/community/q/image-in-quick-answer-from-different-website