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Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.

It's not possible to add a keyword to the homepage url. Do we still add a secondary keyword along the primary one on the home page title and meta description etc. How do we make our primary keyword to dominate in this case. Thanks

Do we use our main keyword only for alt tags for all images on the page?

I have more than 250 pages on my site including my products. Is it a good idea to optimise each page with a unique keyword or is there a limit to the number of pages we should aim for?