Thanks for the responses guys,
As I previously stated I am outsourcing content creation so I am going to try and focus on content ideas as you have mentioned. Great content by itself wont magically gain links, its the dilemma of how to promote your content effectively to gain links. Being a fairly new business we do not have a massive social media following to promote content, it seems that I will have to identify potential link sources and approach them in the manner that has been suggested.
In terms of 'easy links' are directors and forum posts worth it? Its seems to be the consensus that gaining quality over quantity is the best outlook when building links.
Once again I would like to thank you for your input
p.s. Is it best to send from my personal email or my professional one i.e. info@ecobode.co.uk