@Contentcoms Have you checked the Google Search Console reports? This is the only way to get an accurate picture of Organic traffic in my view as it eliminates tracking issues. GA4 and privacy/cookies/GDPR stuff mean less data is being processed in there all the time, so it's possible that traffic isn't actually down, but you're just seeing less reported. Check Search Console and see if the trend is the same or different - that will give you the answer.