I've worked online since 1993 first as a writer creating online help systems for software I didn't understand and then in marketing where I designed and developed my first website in 1995. I discovered SEO in 1997 where I ranked #1 for Iridium across 8 search engines and PPC and $0.01 clicks on Goto.com in 1998. Since then I have spent most of time on SEO and PPC helping to diagnose and solved a range of really tough technical issues (some of which I may have caused) working for small bed and breakfasts to enterprise and retail websites generating millions in revenue each month.

Today, I help companies create strategies that combine search with mobile, email, social, and performance display and more importantly help them execute.