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Has anyone found value in building links to Google+ profile for local seo rankings?  My gut tells me that it will, but I am not 100% sure. If it does, then does that mean that all the traditional SEO factors that would go into ranking a site organically also work for ranking locally for certain keywords? So far, I have found that the best thing for moving up rankings is reviews on Google+, but then does that make local SEO (from a high view point) just a race for high reviews and building the most citation? I am feeling like the differentiator for local SEO is UN-structured citations and links to Google+ profiles.  Any thoughts? See you at MozCon!

We are now at a point with Google where having a link profile that has a lot of exact match anchor text for a few main keyword targets is not a good thing.  So, how do we rank for terms that do not fit into the content of your site, but are still good keyword targets. Here is an example from my situation.  A good keyword target for my area and business that I am working for is "plumber riverside" or "plumber riverside ca."  In a gramatical sense, these two/three words do not belong together in content, i.e they would not make a proper sentence being placed together, except with maybe a comma or period separating them.  In fact, this term probably wouldn't even make a good sidebar link copy. Without having a link profile with "plumber riverside" as my most common anchor text, how can I let Google know that I should rank for this term?  Anchor text used to be the go to but now you have to really minimize the use of it for exact match terms.  Without on page content, it seems pretty hard.  Any thoughts?

Hey everyone, Been a paid member for 3 days and this is my first time posting 🙂 I have a quick question about competitive analysis with the MozBar.  I do not want to point out the exact website (unless that is something cool to do on this forum), but there is a site ranking for a single keyword in the local 7 pack in slot one, which is also slot one for the SERP entirely.  When I go to look at the page in more detail, the MozBar is showing no DA, PA, anything at all, and the Open Site Explorer is showing no links internal or external. I know that the page has to have at least some of these elements populated in order to be ranking for a term this competitive, so why is the bar not showing anything?  The bar works GREAT on other sites below this one. Thanks for any help!