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I work in insurance, specifically CoOp Insurance. I researched on Google trend the 3 different spellings (Co Op, Co-Op and CoOp) and there is search volume for all 3 but no big trends. Moz shows optimization for all 3.

Is there a right one to go after?

Is the correct spelling the correct one to target, even if it doesn't have the highest search volume?

Does going after the misspellings dilute branding, or enhance search visibility?

Wondering the opinion on blog category subfolders, in the URL?

Example: www.website.com/blog/**category/blog-post **vs www.website.com/blog/blog-post.

Thanks !