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Performing a website redesign and with that we are going to be deindexing a lot of pages and make big changes to the site architecture.

With all of these big changes happening with the redesign, should we include the change to https during the redesign or about 4-6 months after? If we do it after we will have time to diagnose any shortcomings of the redesign.

Thanks!

Wondering the opinion on blog category subfolders, in the URL?

Example: www.website.com/blog/**category/blog-post **vs www.website.com/blog/blog-post.

Thanks !

I work in insurance, specifically CoOp Insurance. I researched on Google trend the 3 different spellings (Co Op, Co-Op and CoOp) and there is search volume for all 3 but no big trends. Moz shows optimization for all 3.

Is there a right one to go after?

Is the correct spelling the correct one to target, even if it doesn't have the highest search volume?

Does going after the misspellings dilute branding, or enhance search visibility?