Ok. Thanks for your answers. Interesting.
I love to read more theories or findings though. Please share your thoughts if you like.
Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ok. Thanks for your answers. Interesting.
I love to read more theories or findings though. Please share your thoughts if you like.
Hi Yusuf,
Thanks for your reply.
We do not use the UTM tags for internal linking. However we do have external websites linking to us with UTM tagged links. These links are either paid, ppc or affiliate (=not natural). Some are dofollow and some are nofollow. I was wondering if the dofollow links with UTM tags pass linkvalue to our company website (yes we use canonical tags).
No webmaster will naturally link to another website and tag the link with a UTM tag unless the link is paid..right? That said...this is also something Google knows and I would be surprised if Google passes linkjuice through these (commercial) links.
What do you think?
Will Google value a link with a UTM tag the same as a clean link without a UTM tag?
I should say that a UTM tag link is not a natural link so the linkvalue is zero.
Anyone any idea how to look at this?