I appreciate the response. There are points stated that i agree with such as, "If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies." I agree case studies are a very valuable tool in gaining trust and value to your product.
However, separating yourself from the competition with an eye catching call-to-actions, is extremely important. If you are not thinking about user behavior, and just focusing directly on the keywords i think your missing the point to my question. The example may be a bit "tacky" but its a differentiator from the competition. The structure of the title can be something like " DIY Basement Waterproofing | Save $1000's with "Company" Waterproofing System." Where my focus and page content is all about "Do-It-Yourself" waterproofing. Also filled with case studies and testimonials.
My intention for the questions was to discuss if some call to actions, or sales copy in the SEO Titles can hurt rankings.
