I have changed one of my company pages. Now I saw that the Google position is different using IE of Firefox. In IE we are at position 1, in Firefox we are at position 4.

Does anybody know, why this is? And how I could change this for different browsers? At the end the results are from Google.

Hi there,

Our company is selling airline tickets and more products within the travelling market like car rental, hotels and holidays. Now we are busy to improve our google ranking because the market of airplaine tickets is hard with many competitors. At this moment we are optimizing our offer pages.

Our Strategy:

2 Keyword focus on that specific page
1. Vliegtickets + Destination
2. Vliegticket, ticket or tickets + Destination

Both keywords will be in the title tag. Example: vliegtickets + destination - brandname - vliegticket, ticket or tickets + destination

h1 = Vliegtickets + Destination
h2 = Vliegticket, ticket or tickets + Destination

Now we know that there is a big search volume on the keywords "goedkope vliegtickets" and we do not focus on these words on the offer pages of a destination. Goedkope vliegtickets could be translate like cheap airplane tickets. At the homepage of our offers we are focussing on goedkope vliegtickets, is it wise to continue doing that at the other pages also, instead of vliegticket, ticket, tickets + destination.

Will goedkope vliegtickets + destination make the keyword combination vliegtickets + destination more strong and could it improve our google ranking? Or should we keep it like we do now, because vliegticket, ticket or tickets + destination is familiar to vliegtickets + destination?

Hope to hear your opinion so we could decide what to do with our onpage strategy. Next thing to do than is linkbuilding. Thank you in advance.

This is our idea on how to create pages. Please give us your opinion on this way of targeting keywords.

Meta Title

Tickets [destination] | Tickets.nl | Flights [destination]

Meta description

Book your ticket to [destination] online and find the cheapest tickets in just a few clicks…

H1: Tickets [destination]

H2: Cheap ticket to [destination] – city of …

Image                             Tekst with focus on tickets +  destination and ticket + destination

City guides general information,                              More information city guide
introduction                                                             Short  snippets of content.

More information city guide
                            Short  snippets of content.

Additional tekst on flights +  destination.

Hi,

On our website Vliegtickets.nl we are now targeting one combination of keywords " flights + destination".

We are working on a new website and we are rewriting texts for the launch. Our idea is to target again on the combination " flights + destination", but also target other combinations.

Our intention is to have a first introduction text targeted on " flights + destination" and have lower parts of texts (descriptions) targeted on the long tail, with use of keywords like  flight / fly to / cheap tickets to etc.

Our page will be divided like this:

1. introduction text max 150 words (h1 + h2) targeted on " flights + destination"
2. box 2 Cityguide snippets / content in context of destination - targeted on city name
3. box 3. Question: target on new generic keywords + combination of destination

What is your point of view on box 3?

• Is it the right way to target a broader range of keywords?
• Should we use these long tail keywords (fly to / flights / cheap flights...) also in meta title / meta description / strong kwds, etc?
• Or will it be sufficient if we target on one combination and use those synonyms in a lower density?
• Or is it best to keep the focus on one main combination and other pages on other keyword combinations?

Best regards,

Vliegtickets.nl