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I know that this is an old thread, but I must say that it's EXACTLY what I was looking for!!!

I too have been puzzled by the Competitiveness scores produced by different tools (Wordtracker, MOZ etc). Many of the keywords I've researched in my particular field (refurbished laptops and computers) show Low Competition in these tools, but when I perform a regular search on Google, the first two pages are often populated by big name brands (Amazon, Bestbuy, NewEgg,Walmart, Sears, Overstock etc.)... which I assume would be difficult to rank above.

The interesting thing here is that these big brand pages don't often score high on backlinks, In-Anchor-and-Title or other Competitiveness indicators, but yet, they rank high on the SERPs.

I'm definitely a newbie at this, but this article puts the missing pieces together for me.

THANKS!

What do you suggest then? instead of the 1-2 keywords per page approach?

Thanks for the tips on creating the AdWords campaign and for confirming the soundness of this idea. Since I'm going to have to use AdWords anyway to bring in traffic, at least in the beginning, might as well find out what works well and use that to target for organic searches as well.

I'll definitely checkout LongTailPro and some others have also suggested UbberSuggest.

Thanks for the great feedback! This definitely sets me on the right path.

I think that I will keep it simple and use the blog on my website to create the content related to the long tail keywords. One or more quality blog posts for each keyword and then submit the blog posts to online article directories or other blogs.

How does that sound?

Hello,

My name is Mitchell and I'm new to the MOZ community and to the SEO field.

I just recently launched an e-commerce website that sells refurbished laptops and computers and I have been researching ways to bring traffic and sales to our website.

I understand that the first step to building an effective SEO campaign is to determine effective keywords to build from: targeted traffic + good volume.I've used several online tools to find relevant keywords and it appears that most of the relevant keywords are already Highly competitive and the first 2 Google pages are usually taken over by big name brands.I understand that I need to find low competition long tail keywords and start my way up from there.Assuming that I find 5-10 long tail keywords with low competition and decent search volume, here are my questions:- Should I test these long tail keywords with Google Adwords to find out if they convert well BEFORE I optimize my website for them?- Since I will be having several different long tail keywords, do I need to have a separate webpage on my site for each? (I believe that it's suggested to have one page per keyword, maximum 2)- If yes, does that mean that each long tail keyword needs to have it's own back links to bring in traffic?- Should I optimize my homepage for a long tail keyword as well? or should I optimize it for the more broader keywords and create sub-pages for the long tail keywords?-  One of my site's main products is a very popular item and has high competition and search volume. Would it make sense to purchase a domain name that spells out the item (ej. HP-Pavillion-DV6.com) and publish reviews, specs and information about the item there (using a blogging service like Tumbler or Wordpress)? Or redirect the domain name to a page on my site with that information? Or just create a page on my site with that information and create back-links to it?

Thanks in advance for your taking the time to respond and for your invaluable feedback.

Respectfully,

Mitchell.