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This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3

We use Google Analytics and we are currently extracting information from the Google Analytics cookies about our visitors. Is it possible to access DoubleClick cookies in a similiar fashion and get some demographic/interest information for each visitor to our website (if they have a DoubleClick cookie set)? If so, any information on how to retrieve it would be very appreciated.

Howdy, Looking for any data we can get on the % of click through the shopping results are getting in Google SERPs.  There are tons of variables: how many products & which position the shopping feeds and images are shown in but any hard data would be helpful. The background is that we have a client who ranks #1 in Google for a shopping related term and their organic traffic is down in 2011 for this main keyword which has ranked #1 all year since the shopping feeds are continually showing above or below the 1st Google position vs sporadic or no display in years prior. I.e. They aren't happy the traffic is down & we are looking for some data we can provide them with beyond, "Google shopping is now eating part of your organic traffic for that term". Many thanks in advance!!