Hi,
We have been approached by a potential client. They are a UK company whose website is hosted on a .com domain (the .co.uk forwards to the .com).
They also have a German website hosted on a .de domain. Both the .com and the .de are hosted in the UK. We believe that the .de website should be hosted in Germany. You agree?
Anyway, they now need to target the US market.
They are planning on duplicating the UK (.com) website and creating a US version of the site on a .us domain. They would rewrite the content for the US site to avoid duplications, and add Href Lang attributes etc. They are also debating whether the new US site should be hosted in the US or the UK.
We don't think this is the best strategy. Would it not be better to host both the UK and US website on the .com domain. using reginal folders? i.e. example.com/uk, and example.com/us. Obviously we would setup Href Lang accordingly and change the Google Search Console geo targeting options for each of the sub-sites (/uk and /us).
Or we could suggest hosting the UK site on the .co.uk domain, and the US on the .com domain.
So, what is the best strategy to target the US audience, whilst maintaining UK rankings?
Many thanks for your time, hope to hear from you soon
Lee.