Many thanks, Donna.

I'm seeing things completely different to you. Screwfix does use both variations on-page (METAs and content). They also rank #1 for both variations.

Strange! I am searching from the UK, but the ranking Screwfix pages should be the same regardless.

Lee

Fair commments, Egol.. I can certainly see the logic.

The problem is that people use both variants.. so we want to rank for both!

It’s a conundrum

Many thanks, Egol.

Do you think that using both variants on page would cause any issues?

All the best.

Lee

Hi all.

Just wondering what peoples stance is on using multiple variations of keywords on a webpage - those keywords that have the same meaning and search intent, but are just spelt differently.

i.e. 'woodscrews' and 'wood screws' (the latter has a significantly higher search volume)

You could approach the webpage in 4 different ways;

1. Use ONLY 'wood screws' on-page, and in the page <title><br />2. Use ONLY 'woodscrews' on-page, and in the page <title><br />3. Use BOTH 'wood screws' and 'woodscrews' on-page, and BOTH in the page <title><br />4. Use BOTH 'wood screws' and 'woodscrews' on-page, but ONLY one variation in the page <title></p> <p>We've run some tests in the past but there were never any clear takeaways, a mixed bag of results really.</p> <p>Also, If they are considered the same keyword by Google why are the ranking positions always different for each variation?</p> <p>I'm not sure there' a specific answer to this, just interested to hear peoples thoughts really.</p> <p>Many thanks in advance!</p> <p>Lee.</p></title>

That's the answer I was hoping for, thanks Tom!

Sorry Tom, forgot to ask.. will the fact that the website is hosted on a UK server (having a UK IP address) hinder the performance of the US campaign?

We could move it over to a US server however this may effect the (currently very good) UK rankings.

Thanks in advance, Lee.

Many thanks Tom, great answer!

Yes, the client would like to rank in both UK and US.. so your suggestions sound ideal, and pretty easy to implement.

I'll read Aleyda's article tonight, sounds interesting.

Thanks again Tom, much appreciated.

Lee.

Hi, I've done some research on this but couldn't find any definitive answer I can trust!

We have a client who resides in the UK. They have '.com' domain, hosted on a UK server, using UK spelling.

Their business objective for this year is to expand in the USA, including the opening of a warehouse over there.

They are wanting us to rank their website on both Google.co.uk and Google.com (North America); besides changing the geolocation settings in GWT's, and building links from .com websites is there anything else we can do to increase their visibility on Google.com?

Many thanks in advance, appreciated!
Lee.

Thanks Rand.. have just re-read this response and I totally agree with the SEO tactics you have mentioned.. but in my opinion you are assuming that the client has an endless budget for SEO.

Unfortunately this isn’t the case for a lot of ‘smaller’ clients, they have limited budgets in comparison to their nationwide ‘bigger’ competitors.. Creating videos isn’t cheap, hosting events isn’t cheap etc..

Google favours big brands who have the resources to make them happy.. it’s a lose lose situation for smaller companies.. how can they compete?

Thanks kerry, appreciate the feedback.

Do you not think that links within an author bio may be a target for upcoming google updates? They seem too easy to get, and therefore could be classed as spam!

Thanks in advance, Lee.

Many thanks for this Rand.. certainly makes sense!

Can't wait for the upcoming Whiteboard Friday you mentioned.. the sooner the better

Hi, have just watched the latest Whiteboard Friday entitled 'Why Guest Posting and Blogging is a Slippery Slope'. Rand mentions '"guest posting at scale", but what does he actually mean?

For the purpose of building website authority and brand awareness we post around 1-4 blog posts per month for our clients, all on authoirty sites, some of which accept guest posts with little editorial restriction, some we have to jump through hoops for.

We don't use KW specific anchor text, instead we link to the clients site with semantically related, varied anchor text, as well as linking to other useful third party sources. We also publish regular useful content on our clients blogs in the hope of getting natural backlinks.

Would this be classed as 'guest posting at scale'? Do you think we could we be targeted and penalised by the upcoming guest post algorithm?

Many thanks in advance, Lee.

Hi Mark, although I don't have any conclusive evidence I would say that Google does index hashtag URLS.

Think of it this way; when you link within a page using an anchor (#), Google see's the '#' and 'non-# URLS' as unique URLS so logically this does suggest that they do index the full URL.

Hooe that's helped, Lee.