Firstly, apologies for the long winded question. I'm 'newish' to SEO
We have a website built on Magento , www.excelclothing.com
We have been online for 5 years and had reasonable success. Having used a few SEO companies in the past we found ourselves under a 'partial manual penalty' early last year. By July we were out of penalty. We have been gradually working our way through getting rid of 'spammy' links. Currently the website ranks for a handful of non competitive keywords looking at the domain on SEM RUSH. This has dropped drastically over the last 2 years.
Our organic traffic over the last 2-3 years has seen no 'falling off a cliff' and has maintained a similar pattern.
I've been told so many lies by SEO companies trying to get into my wallet I'm not sure who to believe.
We have started to add content onto all our Category pages to make more unique although most of our Meta Descriptions are a 'boiler plate' template.
I'm wondering....
- Am I still suffering from Penquin ?
- Am I trapped by Panda and if so how can I know that?
- Do I need more links removed?
- How can I start to rank for more keywords
I have a competitor online with the same DA, PA and virtually same number of links but they rank for 3500 keywords in the top 20.
Would welcome any feedback.
Many Thanks.
