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Isn't one of the important questions to begin are you are trying to rank for local searches in weight loss your area or alternatively vastly more difficult high-volume short tail keywords to do with weight loss which will be the opposite extreme very difficult.

Also like any of the business I think you've got to start somewhere and example is my company target particular well known brand of wireless security alarm installation and we completely miss out the other brands which would involve a great deal more work. So now even though this particular brand Is sold  throughout the UK my company tends to appear as the leading specialist but only in this one particular brand.

You've just got to be totally knowledgeable and produce unique work which isn't easy it's back to the usual hard work gets results and as always you want the results most and so are probably  the best person to get stuck in rather than employing somebody unless you're particularly bad at content writing.

Hi Rand

I think that your whiteboard Friday videos are very informative and enthusiastically presented along with all the other experts I am becoming familiar with and I can definitely see why professional SEO marketers can find this website must have.

Also I really appreciate all the interesting answers from everybody.

If I were perfectly honest I think that even though I am an amateur SEO I probably will continue with my subscription to Seomoz because I do market my own holiday cottage, and I'm just starting a holiday letting agency. And I also market my own alarm and CCTV installation website so a big percentage of my spare time is now spent on Internet marketing. My only reservation has been that to be perfectly blunt I have managed by just applying common sense and hard work to already get pretty good results considering my SEO technical abilities are not that extensive.

My holiday cottage is appearing fairly high on Google search results, managing first page for most of the main heavy traffic short tail keywords like "Whitby Holiday Cottages" and seems to be competing against a large established letting agencies who advertise throughout the UK with a great many more cottages than I have on my website currently.
I also have a website for my main business which is for the installation of CCTV and wireless security alarm, but I found that very easy to be very prominent on local searches because  there is not much competition regarding installation companies in one particular town.I moved up a gear by trying to appear in Google search results for just the brand name of a security alarm system that is sold by some of the largest retailers in the UK and I am once again getting reasonably good results, so it looks like it is doable for a one-man band like me.

So I guess what I'm really thinking is how important is it to get a great deal more technically informed, but obviously if I do I'm assuming I should get better results that will justify the time and money spent.

I'm looking at it this way that if I had to pay for the number of organic hits I get on Google search just for my cottages website through some service like Google ad words it would probably cost it about £1000 a month which makes the time and effort well worthwhile.

I think I probably will dig deeper into the technical aspects and hopefully try to become a valued member of Seomoz.

Absolutely an internal blog on your website if it is related directly to the subject of the website is a great asset.

I'll admit originally with one of my websites I produce a blog solely to get better search engine rankings and some of my articles were indexed quite high on the search results which produced traffic to the website all interested in its content.

I now produced  blogs on my websites and find it more fulfilling because I enjoy spending my precious time working on it and know that it will hopefully be of interest and also it scratches my back in return by getting the articles indexed and also to some degree producing brownie points for my website rankings.

If you produce an external blog obviously there's a very definite chance that Google will not associate your work to your website, and not improve your search engine ranking.

It certainly puts things in perspective, people take much more for their names in the small businesses, an exact match.com is so much better than having to extend the domain. Things are moving along with the purchase of the domain name, I did send out quite a few push e-mails worrying that there was some kind of con going on, with it being sold through intermediate company. Progress is happening now I will be a little bit more patient

I just want to ask the people who subscribe to Seomoz on a regular basis, I just paid for my first  month subscription but to be perfectly honest I'm trying to work out whether
somebody who is not rolling in cash and trying to make a living can afford to
pay the fee each month.

I'm not a professional I just have two business websites and I'm learning the subject and finding it interesting. The tools do seem very good but I just wondered how people see this service on which aspect is the most important of them.

I like to continue, I have been impressed the quality of the forum topics and discussions

I just wonder whether I can afford to justify the fee.

I had to laugh at EGOL he did not waste any time, short and to the point..

I'm not an expert like him but from my limited experience he is totally correct you don't want to go down any kind of attempts to hide keywords pop in the black hat on. I think if you want to rank for a keyword you've just got to go through it competition will always be there.

I have done, it's actually now functioning the domain is live and there will be a website there later this week thanks for the encouragement