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MailChimp, one of the biggest brands in online marketing doesn't use an SSL certificate on their homepage...Is there a simple reason for this? Wouldn't they get an SEO boost from having one?

Obviously they make the tool that measures this, but is their own score inflated because of this? I know DA isn't strictly a measure of popularity, but Moz's own score seems a little _too _high compared to some other sites...

• 92 - Moz.com
• 90 - Salesforce.com
• 87 - Airbnb.com
• 84 - Priceline.com
• 83 - Squarespace.com

Can someone shed some light on how DA is actually measured?

Great resource, Pete! Really interested to see how mobile and desktop search results will differ.

Also, thanks for the link to Google's Mobile-Friendly Test - I hadn't seen that yet.

It's definitely possible. But you could have just had a lucky day or two. If the conversion rate remains at 16% for, say a month, then your web designer deserves a bonus!

We don't plan on having a large volume of content (1-2 posts / week / category). But we do have very different audiences. As EGOL suggested, we might solve this by segmenting the blog into 2 categories.

Good to know people can subscribe to a specific category. I think that's what we'll do.

Our current blog has a lot of cross over. But we want to start doing more tutorials, specifically about animation, and what cool After Effects plugins we are using - not super interesting/relevant for the average marketer (unless I'm wrong).

On the flip-side, we want to use our animation skills, and partner with industry-experts, in various marketing fields, to create short (~1 min) videos with one overall golden nugget / piece of advice. (i.e. "5 Ways to Improve Your Landing Page")

I run Wick Video - where we make animated videos for businesses. We are toying around with making blog/video content geared toward marketers, _and _creating blogs/tutorials geared toward designers and animators. Since it's two totally different groups, we've had the idea of making two separate blogs.

Is that a good idea? Any websites currently doing this well?

This is cool! Nice job, Rand and team.

For example, if you search "Whiteboard Friday" on Google, the only rich snippets are for YouTube videos. None of the rich snippets point to Moz.com directly

This contradicts this video from Wistia about video SEO - http://wistia.com/learning/video-seo

We don't plan on having a large volume of content (1-2 posts / week / category). But we do have very different audiences. As EGOL suggested, we might solve this by segmenting the blog into 2 categories.

I highly reccomend reading the Moz e-book: The Beginner's Guide to Link Building

Great resource, Pete! Really interested to see how mobile and desktop search results will differ.

Also, thanks for the link to Google's Mobile-Friendly Test - I hadn't seen that yet.

Thanks Jen! This is awesome. A couple weeks ago I was trying to find matches between two different competitors, by exporting link data and searching for matches in Excel. This is way easier!

It's definitely possible. But you could have just had a lucky day or two. If the conversion rate remains at 16% for, say a month, then your web designer deserves a bonus!

This is cool! Nice job, Rand and team.

MailChimp, one of the biggest brands in online marketing doesn't use an SSL certificate on their homepage...Is there a simple reason for this? Wouldn't they get an SEO boost from having one?