Hi everyone!
A client of ours ('Company A') recently acquired another company ('Company B') - both brands carry weight within their industry. Company A's brand name currently registers over 6,500 searches per month, while Company B's brand name draws about 2,500 searches per month. While Company B is smaller, their search volume isn't insignificant. The powers that be plan to discontinue Company B's site at an unspecified date in the future, but it's on the backburner.
We'd obviously like to transfer as much of their current ranking as possible, but we also don't want to confuse users. There's additional search volume for term variations such as 'Company B jobs' & 'Company B locations' that we'd like to capture for as long as there's still volume there. Would a microsite with Company B's look & feel (to make it easier to house pages built to capture careers/locations searches) justify its inherent cost, or would it be just as valuable to build a series of landing pages on Company A's site? (Obviously assuming that valid redirects would be in place once Company B's site is taken down.)
Thanks in advance!
