Welcome to the Q&A Forum

Hi guys! I'm a complete newbie to the Adwords/PPC world.  Right now I've been put into the situation where I'm in charge of my company's adwords account, but I'm trying to figure out the baselines and KPI's. I'm currently going through PPC Hero's resources, but I just wanted to reach out to the SEOMoz community for those people who are doing paid search in-house for their own companies. Right now, I haven't done much to our account other than add/delete a few keywords,  and pause few campaigns that weren't relevant anymore, as well as some light reporting. What have you done in terms of an action plan to start moving the meter for your own respective companies whilst inheriting accounts? Would appreciate any resources that have helped you get a stellar ROI for your own companies! Thanks!