thanks Karl and Ray
Im totally with you guys and have been presenting conversion data showing that in the last three months other keywords around liquidation have generated over 120 conversions leading to 32 actual liquidation jobs all worth £5k+ each and every time he just shoots it all down saying its good but he wants more and liquidation on page one. and no matter how many times i exceed my KPIs it always comes back to this keyword ranking
like you say ray we do produce a lot of content around liquidation all linked to that page and then syndicated out. I hate using the terms used all the tricks up my sleeve but im running out of things to look at to improve our rank, we are currently 188 in the SERPs