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I'm looking to update the alt text on my company's website to increase traffic and qualified leads. I've done some research on my own, but the alt-text examples i find are really simple and pertain more to ecommerce  (i.e. leather boat shoe). We're  an archteicture and interior design firm so we sell our design services. One of our goals is to get more projects in florida.

I understand the best way to do alt-text is to describe the photo in as much detail as possible. But would it also help to plug in our services? Here are some examples i've thought of (i've attached the photo i'm describing)

1. Bright and airy coastal modern Palm Beach living room with abstract statement lighting
2. Bright and airy coastal modern living room with abstract statement lighting by South Beach Interior Design Firm Workshop/APD

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I do in-house marketing for a medium sized luxury architectural design firm. I have a good understanding of the moz platform and general SEO but would like to findsomeone to provide regular guidance and answer some specific questions regarding our SEO.  Specifically, we want advising on keywords, blog content, and link building.  Ideally we'd like to engage a consultant (remotely) on an hourly basis.

We'v have had very poor experiences with big SEO firms so that’s definitely not something we’re looking for.

Best,
Caio