Welcome to the Q&A Forum

Hello all, Do any of you use Ontolo? It looks interesting, but also like there isn't a huge user-base so I couldn't get recent opinions on it. Any thoughts? William

Hello all, We can't use Moz Local as we're in the UK. Tempted to use Whitespark, but not quite sure what the differences are between the two. Also, can a website design / digital marketing agency be considered to be a local business - in Googles eyes? Thanks!
William

Hello all, I am about to sort out my websites link structure, and was wondering which approach to our services page would be best. should we have: services/digital-marketing  & services/website-design etc or: digital-marketing/website-design & digital-marketing/seo Basically I see digital marketing as the top level category that is the umbrella term for all of our digital services. But would it make more sense to have service to be the main category and digital marketing within that (along with all the other services from web design to seo)? all thoughts welcome!

Hello all, Im doing quite a lot of research into personas at the moment, and am wondering if there are any good websites that you know of that market to multiple personas? Just looking for inspiration once the persona work is done. Cheers! William

Hello all. I've been having intense conversations with an experienced SEO, who has told me that the only way to get consistent links to your website, and to build you business through the web is through blogger outreach, and then paying the bloggers to put your appropriate content on their high Page Ranking website. To me, this may well be right. But it sounds dull as anything. Any thoughts? William

Hello all, I'm struggling to get to grips with a websites site structure. I appreciate that quality content is key etc, and the more content the better, but then I have issues with regards to doorway pages. For example im now starting to develop a lot of ecommerce websites and want to promote this service. should we have pages that detail all of the ins and outs of ecommerce - or should we simplify it to a couple of pages. what is best practice? Also isn't a content hub similar to having doorway pages? let me know what you think! William

Hello all, What components go into making a good case study please? Is there a specific structure that works well from an seo perspective - or is it just about making something read well? Thanks William

Hello all, My digital agency is starting to focus on building mainly bespoke ecommerce platforms. I've used a variety of open source platforms over the years, most of which I find un satisfying - specifically Magento (as the framework is very cumbersome). I do appreciate that many SEOs love magento, especially with the shopping cart control - being able to track conversions and customer data handling onsite Etc. My question is, what do ecommerce specialist SEOs and CROs want from a good ecommerce platform please? Thanks William