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Thank you Nicholas!

Thank you Gaston!

Hello,

We will be updating an existing page with more helpful information with the goal of reaching more potential customers through SEO and also attaching a SEM campaign to the specific landing page.

The current URL of the page scores 25 on Page Authority, and has 2 links to it from blog articles (PA 35, 31).

The current content needs to be rewritten to be more helpful and also needs some additional information. The downsides are that it has an "bad" URL- no target keyword and uses underscores.

Which of the following choices would you make?

1. Update this old "bad" URL with new content. Benefit from the existing PA.

-or-

2. Start with a new optimized URL, reusing some of the old content and utilizing a 301 redirect from the previous page?

Thank you!