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Category: Reporting & Analytics

Discuss the best ways to report on performance and communicate results to stakeholders.


  • I've been using a wordpress blog and using google analytics and webmaster tools. I'd never done very much optimizing of my site, my strategy had always been to just keep writing relevant posts and let google do the rest. At some point I installed a SEO plugin to wordpress and did a tiny amount of tweaking, but I noticed that in my webmaster tools page, all my "links to this site" links are gone!  My site map says 42 pages submitted, 42 pages indexed, but all the links that I've built over the past few years are missing, and I also notice that I can't find my main landing page in the index anymore.  I know there are indexed sites out there that link to me, but they aren't being reflected anymore.  Did I anger google by using SEO plugins within wordpress?  I'm fairly certain I wasn't doing anything sketchy. Http://brodiegraphics.com RTOH6.png

    | HELPeR
    0

  • Dose someone have / know a full list / resource  with commands for google and bing ? Including filters for those commands ? (site:domain.com -filter etc) (like: site:domain.com, link:domain.com etc) I use the basic ones b ut I know there are much more and that there are several filters that can be used with success to filter down results. Thanks.

    | eyepaq
    1

  • Here is the scenario I often wonder about: My client's  tree removal service is ranking in #1 in local search for
    "tree removal  town state." His Google Places account is set for a 30 mile radius. He has lots of directory listings and positive reviews. Some inbound links as well. The same client is ranking #1 in organic listing for "tree removal county state" ...I chose to target the county for organic listings because the client was dominating local search for the town. My reasoning: I thought, Google local search would bring all of the local specific searches for "tree removal town state" and organic listings would bring the broader searches for "tree removal county state." That is exactly what's happening and stats show there are some visitors coming to the site searching with the county name. Not a ton of traffic but a lot of keyword variations using the county name. The bulk of the traffic comes from the his Google Places listing for the town the business is located in which is great. Dilemma: My client is not ranking in local search results for neighboring towns just a few miles away and certainly not ranking in organic listings for neighboring towns either because we are targeting the county. He has a long list of town names he services in the footer area and this does seem to help for organic search in neighboring towns with little competition. Broad Question: How can I optimize pages for the same services in neighboring towns without duplicating content. For example, the home page title tag and H1 reads:
    Tree Removal, Tree Trimming, Stump Removal, County State It would be very easy to create identical pages with title tags and page headings for the different towns but that would undoubtedly create duplicate content and would look weird to someone browsing the site. Specific Questions: Should I put the town name where the business is located in the title tag even though the site already ranks #1 for that town in local search, without having the town in the title tag? Why not use this importunity for an area that we are not ranking for? Do I nix the county and state and try to insert another town or two in the title and H1? Ideally I would like to have this site rank well in local search for all of the neighboring towns. This may be too broad of a post, (it is my first one) but perhaps there are a few of you out there that can outline strategies that work for service industries like, lawn care, tree removal, landscaping, etc. Thanks for reading.

    | MozMan2
    0

  • Is there a way to track Google & Bing Shopping referrals independent of standard Google/Bing tracking? It would be nice if we could see the difference between Google PPC, Google Organic & Google Shopping. I notice in analytics that we get some traffic from  google/ppc, some from google/organic, some from google.com/referral (not sure what this is), and some from googlebase/cse (I know this is Google shopping, but I don't think it's tracking all shopping referral visits as this).

    | JerDoggMckoy
    0

  • When I look at my Google Analytics code, I see that the same content will show up twice, once with a / at the end of the URL, and once without. My site is at http://www.skypeenglishclasses.com. Does anyone know why this would happen? Is it duplicate content?

    | Paulguy
    0

  • Hi! One of our clients has a site with the store on a subdomain: store.example.com.  When we've set up goals for order confirmation pages, we often see most of the sources attributed to example.com.  Is this because of the subdomain issue? How would we correct it so that we would see as the referring source for the goal the site that sent to the root domain originally, and not the site that sent to the subdomain? Thanks!

    | debi_zyx
    0

  • I don't know if the title makes sense, but here's my question... Our newspaper website has multiple categories like World, Sport, Entertainment etc. Now, a story, belonging to the entertainment section maybe published on the entertainment page but is likely to have a slot somewhere on the Home page as well as other pages. The same goes for stories in sport etc. However, the url displays the date folllowed by the post title and thats it, no category name. Now, a user may end up going to a detailed story that belongs to the entertainment section (from the home page or any other page) without actually having visited the entertainment page. However, for tracking purposes, we want to see how many hits we got on the entertainment page and any story belonging to that particular section. So, my question is how do I go about creating filters that can help me track category page and detail story hits as one? Or, should I ammend the url structure (keep in mind we are using wordpress for our news website) to include category after the date and would this solve my problem of tracking? I asked a similar question recently but maybe I did not explain myself clearly. Thanks!

    | RishadShaikh59
    0

  • Since there are no dumb questions, here's mine: Our url structure currently displays the date followed by the post title. However, our news website has many categories like world, sports, entertainment etc. Now, when tracking in GA we get to see how many hits a specific page is getting (like entertainment) but since the category is not defined in the URL GA does not add the detail story views to the category page views. To illustrate further, a story from the entertainment section maybe displayed on the Home page and a reader may click on that story and read it without going to the entertainment page. This however, does not reflect in the analytics for that specific page(in this example, the entertainment page). My question is, should we ammend the url structure to include the categories, if so, would the editor have to do that while composing the post or is there some other way. We are using WP. Or should I create some filters or something on GA. Thanks!

    | RishadShaikh59
    0

  • Greetings, When running Google Analytics' keyword report, I see that the over 85% of the top 100 keywords used to find us include a word in our name (Eagle's Nest Foundation and Camp -- with "eagle" or "eagle's nest" being the most frequent) or the name of one of our programs.   Does this mean that most folks searching for summer camps in North Carolina already know about us and that we therefore need to optimize for broader keywords, to cast a wider net for folks who don't already know about us? Thanks, Dave

    | DMoff
    0

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