Build links through blogging?
-
Although my site is a wordpress site it presently has about as many static pages as blog posts. The site has a lot of directory links and is doing pretty good with a PR3 after about a year. When I first put the site up I had a well known blogging expert help me with the permalinks and a couple of other things and he said that with a blog there is no need to build links, it can all be done through natural link acquisition off of the blog posts. I was skeptical at the time because it seemed that a lawyer's site was something not a lot of people would be interested enough in to link to it. Now I am thinking about trying his stragegy, as 1 of my blog posts that I put up on a very topical subject immediately got about 15 backlinks.
My questions are:
-
Is it reasonable to try to build links just by posting frequent topical blog posts?
-
If yes, should I have links in the blog posts to my home page, to internal pages, or both?
\
Paul
-
-
Great question and Dan already provided a superb answer I would just like to add my 2 cents. It is valid to assume that posting topical content can gain you links but the truth of the matter is we can't know for certain what will float . We've created content that we thought was top notch only to see it wither and die by the wayside and some times we'd just throw something together and that gets picked up and generates decent links . So build links with the intent to generate some visibility,traction and traffic and if the content is good organic links should naturally follow .
Content and links in this game are kinda like Batman and Robin , pretty good on their own but awesome together.
Definitely link to relevant content from your blog posts . Relevant links pass juice be they external or internal .
As far as blog posts being cut and dry , write more and try different slants, market with panache . Lawyers get paid by the minute to offer their thoughts and your readers should be lucky to be served this free.
Hope this helps ..
-
Hi
Acquiring links requires the marriage (no pun intended) of creating great content AND pro-actively going after links in an ethical way. And actually, it can even be that the need for a link for a certain topic can inspire you to create a particular blog post, for the sake of getting that link.
So yes, a blog is a great place to start, because you're creating fresh content, and hopefully if its good enough people will naturally want to share it.
One tip (I think I was able to find your site). You have a Facebook share button on your blog posts but not a Twitter button. I'd HIGHLY recommend adding one, since getting your site tweeted is crucial to sharing as well.
-Dan
Forgot your second question: Your menu at the top supplies the link to the homepage. Put internal links where it makes sense from a user standpoint, and just use natural looking anchor text, with exact or partial keyword match. But don't go overboard, you don't want it to look spammy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post back link
Hi, I am new to SEO and I am planning to hire someone in Fiverr regularly to submit different guest posts on the different related topic on the website with a good domain authority (>60) as a result to have some quality inbound links. As I am writing the guest post myself, May I know how many backlinks should I have per post are best for SEO? and should I only focus on anchor text backlinks? Also, here is my understanding of what I should be careful when hiring someone on Fiverr to do a blog post, please let me know if I am wrong and if there is another thing I need to be careful. It needs to be dofollow link It is permanent I check the website domain authority and spam sore that the person provides before using it. Please let me know if I missed out something. Appreciated Kind regards Chris
Link Building | | KINSHUN0 -
Whats the Best Link Building Strategy for News Sites
Hello, I have a news portal and l am working with 3 editors, they are writing 3-5 daily unique news articles. I would like to know if whats the best link building strategy for news sites that l need to keep getting links from? What sort of sites l should find links for best link building? Please inform me. thanks.
Link Building | | rk19800 -
Winning Link Building Strategies for 2013
I was just looking at a forum post written on SEOmoz back in Jan 2012 about the best strategies for 2012 and the first recommendation I saw was blog networks - OUCH! What are your thoughts on which link building strategies you think will work well in 2013 in order of effectiveness?
Link Building | | Clicksjim0 -
Multiple link building strategy for multiple clients
We deal with about 200 clients for a series of websites. We create a number of articles articles per site per month. A company we used to do link building for the websites it turns out were doing a lot of spinning which has been hard hit by the new penguin update. I'm actually really happy about it as it means we can now do some legitimate SEO on their sites. Any ideas of what the best strategy would be for this amount of sites which we are already creating shareable content for?
Link Building | | acs1110 -
Link Building Features/Tutorials
I am previewing this software and am getting a little lost in its features. I am really looking for something that will help me identify link prospects, filter out the low-authority domains, and organize this information into an actionable list. Can anyone point me to resources (tutorials, etc.) on how to do that with this software? Which tools should I be using and how can I use them to reach these goals?
Link Building | | Falconberg0 -
Nolo.com or bbb.org for link building?
Has anyone used nolo.com's directory and do you think it is worth it for link building? How about bbb.org I run www.musillawfirm.com thanks in advance
Link Building | | musillawfirm0 -
Can anyone recommend a great link building firm?
I'm looking for a reputable firm that builds high quality links to a high quality site. These links should be located on a page with high Page Rank/Page Authority and should also have high quality links pointing to the page. I am not looking for forum posts/blog comments or directory listings. Can anyone recommend a firm that they use personally who specializes in this? I've had a look through the SEOMoz directory, which is great, but if anyone could provide some recommendations to go along with that, it would be appreciated! Thanks.
Link Building | | torontojon0 -
Do you spend much time on the phone when link building?
When it comes to link building for a client how important is it to get on the phone when chasing links from other sites? Would you say this done all the time, half the time, not at all? Is this the SEO experts responsibility or the clients? Update: Really hoping to get an idea of how important this is to acheive good SEO results. Any chance the SEOMoz employees have any answers here?
Link Building | | iSenseWebSolutions0