Domain Authority and Google keywords
-
Hi there,
We have a domain authority of 33, one of our competitors has an authority of 10, yet they appear to list higher on many keyword searches in google. Is there a reason for this? Our site is 5 months old, and their site is over 3 yrs old.
Thanks for your feedback
-
thank you very much....
-
Hi,
I would not only base domain authority for ranking,
look at the following -
-
Content of the two websites, ages do they have more/better content?
-
Website mentions in Google type the two URLS and compare data?
-
Age of the domain does have a factor if it has been indexed for the period, I know if the domain goes out of the index you can run into issues, what counts the best is how long the domain has been indexed within search engines not the first time the domain was purchased.
Regards,
James Norquay
-
-
Quality link building, just keep going.
-
Thanks Erica.... I feel like we do a good job on site and we seem to have more incoming links than this other site.... the only thing I can see is domain age...
just can't believe this is valued so highly
-
Yes of course. Websites from the 1990s and early 2000 and that are still updated rank much better than new ones, ever if they are not very well SEO'd.
-
Does Age of a domain have an effect on rankings ?
-
There could be a variety of reasons as a higher DA doesn't guarantee better ranking than your competitors.
A couple thoughts off the top of my head:
-
Age of domain. You do have a newer one.
-
Pertaining to those specific keywords, they could have better backlinks or better SEO'd pages for those keywords.
-
Do you have a proper .xml sitemap submitted to Google Webmaster Tools?
I'm not sure what your skill level is, but I'd read through the Beginner's Guide to SEO and assess what your own site for what's lacking. Then make some good changes on it. Also look at your competitor's site and figure out what they're doing well and what they're doing poorly, so you know how you can build your site to be better than theirs, which will eventually pay in those better rankings.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews - Google & Third Party
Hi We have reviews on our product pages & service reviews on Feefo, but how important is it to also drive customers to review your company on Google? I'm guessing we should be doing both, but it proves difficult when you already ask them to review your company through a third party? Any tips moz?
Algorithm Updates | | BeckyKey0 -
Google & Site Architecture
Hi I've been reading the following article about Google's quality signals here: https://searchenginewatch.com/2016/10/10/guide-to-google-ranking-signals-part-6-trust-authority-and-expertise/?utm_source=Search+Engine+Watch&utm_campaign=464594db7c-11_10_2016_NL&utm_medium=email&utm_term=0_e118661359-464594db7c-17828341 They mention - 3) All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories. Is this every category? We have some say 3 levels deep, and they aren't all in the menu. I'd like them to be, so would be good to make a case for it. Thank you
Algorithm Updates | | BeckyKey1 -
Google Open Graph
Hi I wanted to find out what makes Google select a site to show the answer to a question you type in search? For example, typing What is COSHH, brings up this site http://rospaworkplacesafety.com/2013/01/08/what-is-coshh-about-coshh/ and this answer top of Google SERPs. COSHH stands for 'Control of Substances Hazardous to Health' and under the Control of Substances Hazardous to Health Regulations 2002, employers need to either prevent or reduce their workers' exposure to substances that are hazardous to their health.8 Jan 2013 Is it their open graph mark up only? Becky
Algorithm Updates | | BeckyKey0 -
Google sets brand/domain name at the end of SERP titles
Hi all, I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed 🙂 Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have? -Rasmus
Algorithm Updates | | rasmusbang0 -
Is it possible that Google may have erroneous indexing dates?
I am consulting someone for a problem related to copied content. Both sites in question are WordPress (self hosted) sites. The "good" site publishes a post. The "bad" site copies the post (without even removing all internal links to the "good" site) a few days after. On both websites it is obvious the publishing date of the posts, and it is clear that the "bad" site publishes the posts days later. The content thief doesn't even bother to fake the publishing date. The owner of the "good" site wants to have all the proofs needed before acting against the content thief. So I suggested him to also check in Google the dates the various pages were indexed using Search Tools -> Custom Range in order to have the indexing date displayed next to the search results. For all of the copied pages the indexing dates also prove the "bad" site published the content days after the "good" site, but there are 2 exceptions for the very 2 first posts copied. First post:
Algorithm Updates | | SorinaDascalu
On the "good" website it was published on 30 January 2013
On the "bad" website it was published on 26 February 2013
In Google search both show up indexed on 30 January 2013! Second post:
On the "good" website it was published on 20 March 2013
On the "bad" website it was published on 10 May 2013
In Google search both show up indexed on 20 March 2013! Is it possible to be an error in the date shown in Google search results? I also asked for help on Google Webmaster forums but there the discussion shifted to "who copied the content" and "file a DMCA complain". So I want to be sure my question is better understood here.
It is not about who published the content first or how to take down the copied content, I am just asking if anybody else noticed this strange thing with Google indexing dates. How is it possible for Google search results to display an indexing date previous to the date the article copy was published and exactly the same date that the original article was published and indexed?0 -
What happened on September 17 on Google?
According to mozcast: http://mozcast.com/ and to my own stats, Google had a pretty strong algorithm update on September 17. Personally I have experienced a drop of about 10% of traffic coming from Google on most of my main e-commerce site virtualsheetmusic.com. Anyone know more about that update? Any ideas about what changed? Thank you in advance for any thoughts! Best, Fab.
Algorithm Updates | | fablau1 -
Is there a direct correlation between google places and organic listing ?
Basically, I have examined several examples that the sites which are included in Google places are not listed in organic results in page 1. For example, If my site is listed in google places. is it going to affect my ranking for the same keyword?.
Algorithm Updates | | Abith0 -
Google +1 link on Domain or Page?
Since its release, I've seen Google +1 being used across an entire domain but only reference the root href in the code snippet. At the same time, you see other sites use +1 more naturally with the button being specific to the page you're on. What's your take on this? To clarfiy, do you add: or .. on each page.
Algorithm Updates | | noeltock0