Should I use the main keyword in the title tag for the site on all category pages?
-
I am pretty excited about changing all my title tags (for the most important 7 pages) since I have seen my rankings jump up in the SERP just by adding the main keyword for my website in the title tag.
To make it easier I will explain my business. Simply, I run an online jewelry shop, so basically the keywords I want to use is "Jewelry online" and for the main categories "Necklace", "Rings" and "Bracelets".
What I am unsure about is whether to use all the keywords in the main pages title tag or should I just use the main keyword "Jewelry online". I don’t want to create competition between my own pages of course.
Jewelry Online - Trendy Fashion Jewelry | Homepage
Or
Jewelry Online - Necklace, Rings, Bracelets | Homepage
And the same goes for the main categories, should I include "jewelry online" or not, like:
Bracelets - Fashion Jewelry Online | Homepage
Or
Bracelets - Trendy_ Bangles_ and Arm Cuffs | Homepage
Any suggestions what is the best practice for the title tag on main page and the main categories?
Thanks
-
Thank you!
And the same strategy should be used on the title tag?
Because the URL strategy is already known to me and implemented on my site.
-
Yes and no.
when you link from a page about Jewelry to another page about Jewelry, you are tell the SE that the target page is the importatnt page. if you have Jewelry in the link text you are doing the same. so if you have other pages about Jewelry and you link them to your home page with the link text stating Jewelry you will rasie the home page. so having said that you should not link away from your home page using Jewelry in the link text to anouther page about Jewelry.
you should link from your home page to your sub categories with subcategory in the link text, and you should linke back to the home page also.
Just think like you ae searching for Jewelry, you see a door with Jewelry painted on it, you open the door and there is a room with some Jewelry in it, but there is another door with Jewelry painted on it, in that room it is full of Jewelry.
the search engine would see the second room more important and the first room as the path to the Jewelry
-
The URL and the individual product pages are already optimized, like you explained.
My thought was that if I use the more competitive keyword, "Jewelry Online", on all Category pages it would boost my trafic on that specific keyword.
But I guess thats a bog NO, and I will only create competition between my own pages?
-
It would help you get your main keyword higher, but only a bit, you are better going for a keyword per page.
-
IMO you should use your main, more competitive keywords on your home page
Jewelry Online | Company name
Then you can use the less completive words in category pages.
Bracelets | Trendy Bangles and Arm Cuffs
and then depending on your keyword research, you can even have individual product pages that are more focused on the long tail keywords. Keep in mind that the closer words are to the http:// the more relevant they are to your keyword optimization.
Trendy Bangles | Bracelets (make the url look like this, http:www.brandname.com/trendy-bangles/bracelets
Gold Arm Cuffs | Bracelets...
Elegant Tennis Bracelets | Bracelets...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
May integrating my main category page in the index page improve my ranking of main category keyword?
90% of our sales are made with products in one of our product categories.
Intermediate & Advanced SEO | | lcourse
A search for main category keyword returns our root domain index page in google, not the category page.
I was wondering whether integrating the complete main category directly in the index page of the root domain and this way including much more relevant content for this main category keyword may have a positive impact on our google ranking for the main category keyword. Any thoughts?1 -
Tags and Categories Ranking
Hello A few times I have come across tags and categories ranking for some relevant search terms. This seems strange as all category and tag pages would have 0 external links back to them - whereas pretty much every other page on the site would have external links. In most cases thy seem to rank along with the page, for example: for the search term "voiceover recording xxxxx" The voice over recording page will rank, followed by a similar tag page... If I make the tag links 'nofollow' would that help stop this? Cheers
Intermediate & Advanced SEO | | wearehappymedia0 -
Why is my m-dot site outranking my main site in SERPs?
My client has a WP site and a Duda mobile site that we inherited. For some reason their m-dot site is ranking on P1 of Google for their top KWs instead of the main site which is much more robust. The main site might rank beyond page 5 when the generic home page for their m-dot site appears on P1. Does anyone have any idea why this might be happening?
Intermediate & Advanced SEO | | Etna0 -
MedicalEntity Schemas: Examples of Sites Using It?
Anyone know of any medical or health-related sites that have widely implemented medical schema types? For example: MedicalCode, MedicalTest, MedicalSignorSymptom, etc. and others listed here: http://schema.org/MedicalEntity I've reviewed the examples on schema.org, but it would he helpful to see some live examples in the wild. Thanks!
Intermediate & Advanced SEO | | Allie_Williams1 -
Duplicate Page Title/Content Issues on Product Review Submission Pages
Hi Everyone, I'm very green to SEO. I have a Volusion-based storefront and recently decided to dedicate more time and effort into improving my online presence. Admittedly, I'm mostly a lurker in the Q&A forum but I couldn't find any pre-existing info regarding my situation. It could be out there. But again, I'm a noob... So, in my recent SEOmoz report I noticed that over 1,000 Duplicate Content Errors and Duplicate Page Title Errors have been found since my last crawl. I can see that every error is tied to a product in my inventory - specifically each product page has an option to write a review. It looks like the subsequent page where a visitor can fill out their review is the stem of the problem. All of my products are shown to have the same issue: Duplicate Page Title - Review:New Duplicate Page Content - the form is already partially filled out with the corresponding product My first question - It makes sense that a page containing a submission form would have the same title and content. But why is it being indexed, or crawled (or both for that matter) under every parameter in which it could be accessed (product A, B, C, etc)? My second question (an obvious one) - What can I do to begin to resolve this? As far as I know, I haven't touched this option included in Volusion other than to simply implement it. If I'm missing any key information, please point me in the right direction and I'll respond with any additional relevant information on my end. Many thanks in advance!
Intermediate & Advanced SEO | | DakotahW0 -
Meta Keywords: Should we use them or not?
I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated
Intermediate & Advanced SEO | | Towelsrus1 -
Pages and Keyword Structures, what do you think?
Hi, So I think the best way to do this would be to layout a fictitious example so here it is. Lets say you offer plumbing and painting services and want to start targeting 3 more locations near by. 'Plumber +Location' and 'Painter +Location' both get the exact same search so are equal. I would personally create a new page called '/plumber-and-painter-location/' Then have the title tag contain both keywords 'Plumber and Painter +Location'. BUT... maybe it would be better to have a page for each as this would then be more relevant SEO wise and the customer looking for a painter wouldn't be presented with non-relevant plumbing content. But this does mean now instead of 3 pages you need 6. And if you bolted on another services such as Plastering instead of the 3 pages you need 9. Basically If you offered Plumbing, Painting & Plastering in 3 different locations how would you structure it? Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Category Pages in competition with Homepages
I am finding it a real uphill task with a few of our clients with there either product or category pages competing against other sites on main keywords. The sites either categories or product specific pages are in direct competition with other sites homepages and I am finding it increasingly more difficult to break into positions. What are other peoples experiences with this ? Do you feel the way the pages are ranked within the xml sitemap with priority could also be a factor.
Intermediate & Advanced SEO | | onlinemediadirect0