Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does using parentheses affect the crawlers?
-
Quick question: if you using a parantheses around a keyword, do search bots still recognize the keyword? Fox ex:
Welcome to a website about the National Basketball Association (NBA).
Will the bots recognize that I'm trying to optimize to NBA and not (NBA)? Is this different for tags vs. actual body copy?
-
I have the same question about inserting parentheses for a keyword like this: (Cannabidiol)
I do believe Google bot can crawl and index correctly the word "Cannabidiol" even if it's inside parentheses and even if it's a meta tag (title or description). Is there anybody who could test this by optimizing a page with a focus keyword used in parentheses and had good ranking for that keyword (without parentheses)?
Thanks
-
Thanks Ryan, that's what I thought.
-
Assuming this is on-page copy and not a title tag, then I'd say you're fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good to use disallow or noindex for these?
Hello everyone, I am reaching out to seek your expert advice on a few technical SEO aspects related to my website. I highly value your expertise in this field and would greatly appreciate your insights.
Technical SEO | | williamhuynh
Below are the specific areas I would like to discuss: a. Double and Triple filter pages: I have identified certain URLs on my website that have a canonical tag pointing to the main /quick-ship page. These URLs are as follows: https://www.interiorsecrets.com.au/collections/lounge-chairs/quick-ship+black
https://www.interiorsecrets.com.au/collections/lounge-chairs/quick-ship+black+fabric Considering the need to optimize my crawl budget, I would like to seek your advice on whether it would be advisable to disallow or noindex these pages. My understanding is that by disallowing or noindexing these URLs, search engines can avoid wasting resources on crawling and indexing duplicate or filtered content. I would greatly appreciate your guidance on this matter. b. Page URLs with parameters: I have noticed that some of my page URLs include parameters such as ?variant and ?limit. Although these URLs already have canonical tags in place, I would like to understand whether it is still recommended to disallow or noindex them to further conserve crawl budget. My understanding is that by doing so, search engines can prevent the unnecessary expenditure of resources on indexing redundant variations of the same content. I would be grateful for your expert opinion on this matter. Additionally, I would be delighted if you could provide any suggestions regarding internal linking strategies tailored to my website's structure and content. Any insights or recommendations you can offer would be highly valuable to me. Thank you in advance for your time and expertise in addressing these concerns. I genuinely appreciate your assistance. If you require any further information or clarification, please let me know. I look forward to hearing from you. Cheers!0 -
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Can you use multiple videos without sacrificing load times?
We're using a lot of videos on our new website (www.4com.co.uk), but our immediate discovery has been that this has a negative impact on load times. We use a third party (Vidyard) to host our videos but we also tried YouTube and didn't see any difference. I was wondering if there's a way of using multiple videos without seeing this load speed issue or whether we just need to go with a different approach. Thanks all, appreciate any guidance! Matt
Technical SEO | | MattWatts1 -
Would using javascript onclick functions to override href target be ok?
Hi all, I am currently working on a new search facility for me ecommerce site... it has very quickly dawned on me that this new facility is far better than my standard product pages - from a user point of view - i.e lots of product attributes for customers to find what they need faster, ability to compare products etc... All in all just better. BUT NO SEO VALUE!!! i want to use this search facility instead of my category/product pages... however as they are search pages i have "robots noindex them" and dont think its wise to change that... I have spoken to the developers of this software and they suggested i could use some javascript in the navigation to change the onlclick function to take the user to the search equivelant of the page... They said this way my normal pages are the ones that are still indexed by google etc, but the user has the benefit of using the improved search pages... This sounds perfect, however it also sounds a little deceptive... and i know google has loads of rules about these kinds of things, the last thing i want is to get any kind of penalty or any negative reaction from an SEO point of view... I am only considering this as it will improve the user experience on my website... Can any one advise if this is OK, or a "no no"... P.s for those wondering i use an "off the shelf" cart system and it would cost me an arm and a leg to have these features built into my actual category / product pages.
Technical SEO | | isntworkdull0 -
Does the use of sliders for text-on-page, effects SEO in any way?
The concept of using text sliders in an e-commerce site as a solution to placing SEO text above or in between product and high on ages, seems too good to be true.... or is it? How would a text slider for FAQ or other on-page text done with sliding paragraphs (similar but not this specific code- http://demo.tutorialzine.com/2010/08/dynamic-faq-jquery-yql-google-docs/faq.html) might effect text-on-page SEO. Does Google consider it hidden text? Would there be any other concerns or best practices with this design concept? faq.html
Technical SEO | | RKanfi0 -
Do Domain Extensions such as .com or .net affect SEO value?
In the beginning of SEO days, it was going around that .com is the best for SEO and that .net is not as good. Is there any truth to this, and what about .org or .edu? I always hear that .edu sites have high PR. Is there any rhyme or reason to this, or all they all equal? Thank you, Afshin Christian-Way.com
Technical SEO | | applesofgold0 -
Using a third party server to host site elements
Hi guys - I have a client who are recently experiencing a great deal of more traffic to their site. As a result, their web development agency have given them a server upgrade to cope with the new demand. One thing they have also done is put all website scripts, CSS files, images, downloadable content (such as PDFs) - onto a 3rd party server (Amazon S3). Apparently this was done so that my clients server just handles the page requests now - and all other elements are then grabbed from the Amazon s3 server. So basically, this means any HTML content and web pages are still hosted through my clients domain - but all other content is accessible through an Amazon s3 server URL. I'm wondering what SEO implications this will have for my clients domain? While all pages and HTML content is still accessible thorugh their domain name, each page is of course now making many server calls to the Amazon s3 server through external URLs (s3.amazonaws.com). I imagine this will mean any elements sitting on the Amazon S3 server can no longer contribute value to the clients SEO profile - because that actual content is not physically part of their domain anymore. However what I am more concerned about is whether all of these external server calls are going to have a negative effect on the web pages value overall. Should I be advising my client to ensure all site elements are hosted on their own server, and therefore all elements are accessible through their domain? Hope this makes sense (I'm not the best at explaining things!)
Technical SEO | | zealmedia0 -
Starting a new product, should we use new domain or subdomain
I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering. They are evaluating either creating a subdomain or launching a brand new domain. In either case, their current site will link contextually to the new site. Is there one method that would be better for SEO than the other? The new business / product is related to the main offering, but may appeal to different / new customers. The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.
Technical SEO | | gallantc0