Keyword placement on home page or throughout the website
-
OK, I find the courage to ask this because there is not supposed to be a dumb question. Like all of us, I want my website to rank great with a particular keyword. Do I have to use this keyword only on my home page (the start page which I want to appear on top Google results), or does it make a difference if I use the keyword on several articles that I post on my website. These articles all have seperate links. Eg i want the www.website.com to be found by Google, but this website contains www.website.com/link1.html, www.website.com/link2.html.. etc. Will keyword usage on link1.html, link2.html etc be relevant so that www.website.com is found by Google? Or is every single page for itself? Hope I have explained that well and I would really appreciate your feedback.
-
Thanks a lot, I think I got it.
-
Probably a bad example with the oil, but with free xyz game as that page grows in authority it effects the domain authority of the site. As the domain authority goes up, the easier it is for the page authority to increases. So, each optimized page ultimately effects every page.
-
OK, so if I understand you correctly instead of stuffing separate pages with the keyword i want the start page to rank with, I should focus on the rankings of each single page and this automatically will help the start page rank better as well?
So for example if I posted an article on my free games website about, say, what is the best oil for your car (which has nothing to do with free games) and this page about the car oil ranked well with the keyword_ car oil_, would it help my start page rank better with the _free games _keyword?
-
OK, I get your point, thanks!
-
Sour comment Sites do not rank pages do, I understand what you mean, but it is a bit misleading.
I am sure Rand has preached about site theme helps you rank, but my point is that links do help you rank, having relevant pages pointing to your ranking page helps, exteranl or internal, make sure your linking is clear as to show the search engine what page is the the imporatnt one.
-
I would not worry too much about keyword being on all pages, but rather make sure you do not canablize in your linking, decide what page you want to rank, and make sure any pages that are relevant link to that page with keyword in link text., but do not link away from your main page with that keyword in link text. Since you want the home page to rank for that keyword, every page in your site should link back to home page anyhow for best linking structure.
Search engines will try to work out what pages is best, if you link as i suggested it will easerly be able to make the correct decision
-
All that Ryan is saying here is spot on. What might help you from a wider perspective is to change how you are thinking about your site. You state: "I want my website to rank great with a particular keyword." you then state you want the start page (home page) to appear on top Google results.
Sites do not rank in Google, Pages do. What Ryan is trying to communicate is that you need to have a focus for each page and a keyword/keyword phrase for each. So, Free Games Online is your homepage keyword phrase and you optimize that page for that phrase. Maybe, page two is a particular game "Farmeram." your keyword phrase might be Farmerama - Free Online. So, while the site title is Free Games Online, the page will be Farmerama Free Online or Farmerama Game Free Online, Free Farmerama Game Online. etc. You then incorporate this into the other page elements and move to page three. By utilizing good keyword research (what keywords are gamers using to search for games with) you are able to choose phrases with higher numbers of searches.
When you get every page fully optimized, your site will then be optimized. (Oh, yeah, then go to the English version
-
Hello Ryan,
actually Greeks and I suppose many other people who are not native English speakers use this particular English keyword instead of its translation, so I don't think I need an English version of the website (too much work, too much competition). So to sum up, do you think my approach "game x is a free game" or "if you like free games about x try this game" actually helps? Or only if I make it anchor text? I am not sure I understand completely.
I really appreciate your help!
-
Based on the information you shared I would suggest the following:
1. Separate your site into a Greek and English version. It seems you are trying to do both on the same pages and the results will not be positive for users nor SEO. Since you are using a .gr domain either make the main site greek and add a /en copy of your site, or add both a /gr and /en section of your site.
2. Home page title: Free Games Online or Free Games Online | FreeGamesOnline.gr
header tag, alt tags, content, etc. should all support your focus of "Free Games Online"
3. Page 2 title: Skyrama or Skyrama | FreeGamesOnline.gr
header tag, alt tags, content, etc. all support "Skyrama". You can have a header as "Skyrama is a free game" but then it seems every page of your site will be [game name] is a free game. You can take that approach and it is fine.
4. Page 3 title: Farmerama or Farmera | FreeGamesOnline.gr
the rest is same as Page 2 except replacing Skyrama with Farmerama
It you decide to use the phrase "Free Games Online" elsewhere in your site, make it anchor text which links back to your home page.
I hope this makes sense.
PS. Add Lineage2 to your site There are tons of Greek players and BnB is very active with L2 (or it used to be).
-
Thanks, I think I understand what you mean. However, the keyword in this case is zink, and however you use it - either in connection with aging or with the immune system, Google reads zinc on page 2 and on page 3, which is what you want. But I am still not sure how to avoid cannibalization. Do you mean that the keyword can appear on the contents of page 2 and page 3, but with a different context?
How would this apply to my case? My keyword is free games but i dont aim for page 2 or page 3 to be found with that keyword, I just want to use them so that page 1 is found better. Page 2 or page 3 would describe a different game each, so that the contents of page 2 and page 3 are totally differnt, but they contain the keyword free games. Eg page2 would say Skyrama is a free game in which you manage your own airport and would describe skyrama. Page 3 would say If you like free games about farms, then Farmerama is your game! Harvest vegetables... bla bla. Is this how you mean it?
-
Any given page on your site should ideally focus one or two keywords or phrases. You can discuss similar topics on other pages but ideally there will be some variation. Let's use "Zinc" as an example topic.
Page 1 - Zinc
Page 2 - Zinc and aging
Page 3 - Zinc's effect on the immune system
Each page would reinforce their keyword or phrase focus with their titles, header tags, content, URL and other factors. What you don't want to do is discuss the exact same topic on multiple pages of your site as it leads to confusion on which page should rank in search results. That problem is called cannibalization where you have multiple pages of your site competing internally for the same keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
How do I redirect SEO from pages on old website to new website with new domain name?
How do I redirect SEO from pages on old website to new website with new domain name? My website in squarespace has good rankings and we have rebranded to a new name and enw domain name, how do I move across the rankings fomr the old site in squarespace to my new site thats in wordpress please?
On-Page Optimization | | Carrotpower0 -
Can lost pages be redirected with a 301 in order to do not lost keyword rankings?
Hi, I have got a website and some posts rank well, but I am not so interested in keep them for branding reasons. So I planned to do 301 redirects to home and remove those contents. Is it ok? Thanks!
On-Page Optimization | | patrizia_h0 -
What is the best way to target two keywords with one website?
I have a client that needs to target two different citys for her service. I have her front page ranking first page for one of the cities, but I have tried all sorts of things and can't get her front page to rank first page in the second (and less competitive) city. I know the drill about making a second page and trying to rank that page but is there a better way?
On-Page Optimization | | jonnyholt0 -
Keywords per Page
Iv'e looked through the QA here and there are a lot of different conflicting opinions on what is a generally a good idea. For Example Florist Clearwater Clearwater Florist Florist in Clearwater Florist in Clearwater FL Clearwater FL Florist Clearwater Florida Florist Florist in Clearwater Florida Florist near Clearwater FL etc.... So for something like this example....should I have one page represent all of these keyword iterations or split them among different pages?
On-Page Optimization | | BenGMKT0 -
Please review page for on page SEO
I'm working on an adult dating site review blog and am hoping to build links to the category pages. It's a wordpress blog so the posts are categorised by topics. However can you tell me if there is enough content on the page for google to identify what the page is about? The problem is that the content of each category pages is pulled from the posts. What I think is needed is some static text on the page 2-300 words that use the keyword. Here's an example of a page targeting the keywords 'online dating'. http://www.top-10-dating-reviews.com/category/online-dating/
On-Page Optimization | | SamCUK
[editor's note -- thumbnails on site may not be appropriate for some workplaces] Will the page rank like this if there are a good amount of authorative links or does the page itself need work?0 -
Why is the seomoz showing it crawled 3 pages when i only have 2 pages?
I had seomoz crawl my site. I only have 2 pages. The site url is www.autoinsurancefremontca.com.
On-Page Optimization | | Greenpeak0 -
Old pages
I have a site where I have 5,000 new products each year, I never waned to deleted the old pages due to links pointing to them and keywords. But I now have 20,000 plus pages, does having that many pages spread out my link juice or does it effect me in any other ways over having a site with 5,000 pages or should I keep not deleting old pages so I dont loose any links? Along with that I currently do not link to my old pages from my site so Im guessing google does not get to them very often if at all, if you agree to still keep them should I link to them somewhere? Because the products are not that simiiar and they do bring added value I dont think canonical would work here
On-Page Optimization | | Dirty0