Twitter Username: Keyword or Company Name?
-
Hello everybody!
I'm in doubt with which one is the best:
To have a Twitter profile name with:
1)the company's name.
Of course it's good for branding, but it's a B2B, industrial market.2)a relevant keyword.
Will it bring traffic, considering that is a B2B, that works different.The question is: does Google gives relevance to username with keyword in it? If yes, have it a great value, or should I use the company name?
Thanks! =]
-
Ah! Keri... a very important point... yes, better to secure your brand name as a handle on social channels...absolutely!
-
Agree on the looking spammy.
I would get the company name in any case so that someone else doesn't get the name and make you settle for a lesser name / have them tweet out stuff that's against your brand.
-
Actually my experience has shown that keywords in the handle actually look spammy and most people tend to not take that account seriously.. Infact I myself had deleted a lot of follows who either had a keyword in their handle or a graphic of some sort. I cleaned my follow list to ensure I was getting tweets from people and not automated systems. I am probably digressing here... sorry....
-
I agree but just in one case:
you are not a brand and want to transform in a brand. For instance, SeattleSEO is a exact keyword... and you have the site called SeattleSEO and your "brand" is SeattleSEO. In order to transform SeattleSEO from a simple exact matching keyword to an entity, then the consistence of its use everywhere (social profiles, handles in blogs, forum...) will help.
But for pure SEO purposes... I don't think it really matters
-
In answer to 'will it bring traffic' I'm not so sure...not done any testing, but (as far as I can recall) I've never seen twitter results in serps where the twitter handle corresponds to the keyword I'm searching for.
All things being equal, I'd be inclined to go for brand name, social media is about engagement and people like to know who they're talking to.
Having said that, if you can get a nice keyword name that doesn't feel 'forced' then that would be good. For example, in the pr industry there's @ThePRCoach which is nice and doesn't feel like someone is squeezing a keyword unnaturally into the name (as it happens his site is called ThePRCoach too, but hopefully you get my meaning!)
-
if you can get both twitter accounts, why not take them both and sit on the keyword twitter. It may be valuable in the future for industry leadership, etc. But for marketing and branding definitely go with your company name
-
I agree with Gianluca. I think having a keyword-rich Twitter handle has extremely limited value, whereas conversely, a Twitter handle with your brand can have a ton of upside.
-
Don't take me as good example (I'm not).... in fact I use none of above (gfiorelli1)... but you know, when you have a nick attached to you since the BBS era.
Seriously talking... brand name is always better for the twitter handle of a company. For the "professional" twitter handle of an employer of the company, the best is Name-Brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter Analytics: Follower Count & Reporting Inconsistencies
Our number of followers on Twitter has suddenly dropped (yet not dropped) in a really weird way. Twitter Analytics shows follower counts in two places: Monthly increases in followers, and then also in the Audience Insights tab, where you can see three months of follower counts mapped in a chart. Month-to-month, the total number of followers continues to rise. What’s inconsistent, however, is the total number of aggregate followers shown in the cart. Twitter just dropped our to total count of followers by about 600. But it’s not like we just suddenly lost 600 followers last month (in fact we gained far more than that), but rather that Twitter seems to have adjusted the aggregate numbers across the board retroactively for all months. So while month-to-month continues to show gains, overall, we still went down. The only way we would have even noticed this, by the way, is because we have a record of the OLD total follower count that Twitter had previously displayed as recently as last month. So confusing. We’re trying to figure out what happened, and the only thing that seems to make sense is that Twitter may have done a huge spam account purge, and instead of making it look like we suddenly lost a lot of followers, they just updated the aggregate total # of followers across all time……? [For the record, we do not buy followers, but we don’t always do the best job at blocking spam followers when the do follow us either.] Any advice would be appreciated, thanks. 🙂
Social Media | | mirabile0 -
Trying to find a WP application (that does not require a FB application) that synchronizes website blog posts with a company facebook page
I'm not a developer and it's been about 5 years since I helped a client synchronize their wordpress blog posts with their FB page. I remember it being much simpler to do this in the past. However recently I'm noticing that all of the WP auto post applications require a Facebook application to get the synchronization to function properly.
Social Media | | RosemaryB
Is there any WP plugin available that does not require this? Something that just requires FB keys?0 -
How to promote website/blog on FB, Twitter, Pinterest etc?
Kindly provide me the guide link for FB, Twitter, Pinterest and other important social media websites to learn how to promote website/blog on them
Social Media | | bondhoward0 -
How to customise twitter feed
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/twitter-feed-exclusion-2_zps1f3c01bb.jpg Hi... the above link explains what I'm trying to do but basically i want to add a twitter feed to a website but be able to exclude certain sites. For example you add a feed to a client and they then ask for you to remove competitor messages. Is this possible? Thanks,
Social Media | | Nightwing
David0 -
Social media marketing strategy for an ERP company?
Hello Everybody, We are an ERP company and want to get into social media marketing. We have decided to use Google+ over Facebook, Twitter, YouTube and LinkedIn. Any ideas what we can do besides regular updates and getting our clients link to us? Regards
Social Media | | IM_Learner0 -
Facebook Pages - Best to have one page or multiple pages when a company has multiple locations?
I'm working with a business that has multiple locations (13) in several different states. Is it best practice to have one central FB page for the company and/or separate location pages? It's for a self storage company that does not have one central phone number, so each location would have separate information listed on the page. They do have a central website with different pages for each location. I'd love to hear the communities thoughts on the best way to handle this.
Social Media | | DougHoltOnline0 -
How to Analyze Twitter Followers
I'm working on an infographic and I need a way to analyse the followers of about 25 to 50 industry twitter accounts to figure what type of people their followers are. twittersheep.com used to do exactly this, look at the profile description area of twitter and produce a tag cloud of a given twitter account's followers based on terms from their profile fields. But they are no longer online. Anyone know of another service that does this ? Or can think of another way to get this data.
Social Media | | Klarke0 -
Facebook, LinkedIn, Twitter, etc. Is there value in a presence on them?
I have a client (professional practice) whose father is a marketing professor. He is pushing the client that he should have a professional page on social sites. While I believe having FB likes, shares, Tweet links, +1, etc. on the page, I really am ambivalent about building pages specifically for social media sites.
Social Media | | RobertFisher
For some of you who have tracked the efficacy of these it would be great to know your pros and cons.0