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SuperlativB is correct in his statement. Use the tags to provide a description of the image and additional informative data. Remember to use best practices with img alt tags as website readers for visually impaired rely on alt tags for proper website experience.
I am taking over a new project that offers high price large products. I am trying to decide on the best way to do some SEO on the product titles, etc.
for best practices what do ya'll recommend
right now we're doing:
10' H x 10' W x 12' D product name blah blah blah
and other thoughts on how to be more efficient in this?
I think it's a little too soon to correlate SEO and the Biz pages for plus.google. That being said, the "magical +1 button" will influence seo at a social level. They're including the results in webmaster tools which shows a huge push from google to get SEO's and marketing teams to focus on the +1 aspects. Obviously +1 and the plus.google initiatives combined with SEO will create what I like to call SEOcial. Bridging the two practices into one seamless result for unique results for all users.
I would highly recommend checking webmaster tools to see real Keyword data if analytics is showing conflicting information.
Additionally, how often are you doing searches for this keyword on your own machine. are you going to an agnostic computer and doing the search. Your search settings may be affecting your personal searches.
Definitely need to keep the 301 redirects in place if there are any backlinks going to your old URL structure. Depending on your website, there could be many websites linking to the OLD URL to this day. if you remove the 301's you will lose the juice and anyone who clicks those links would now get a 404 or just go the the top level of the new domain (depending on how you have it setup)
Ryan has great points.. also you SHOULD change the www. on your backend, but you can also tell google which one you prefer to point to in http://www.google.com/webmasters/
granted, this wont work for yahoo / bing, so def change it on your server as well.
came to agree on this.. focus on differentiation sans the hannibal lector aspects of keywords.
I cant give a definitive answer for UK / Ireland domains, but in the US we had issues with dupe content on US / .ca domains. Google did see dupe content and penalize, so I would assume that the same issue would arise for you.
I wouldnt consider it "black hat" as long as you're providing valuable, rich content, that is agnostic to your brand. If you have any other companies in your industry that could also add content, you could really gain some traction and use it as a marketing tool for the industry with some leverage toward your brand.
That being said, there are much more qualified people who could probably clarify issues.. these are just my guestimates.
Now, the same IP address could create an issue.. you may want to host it on another server.
I can completely understand your opinion on the spam issue. I think in the particular case it wouldnt be regarded as spam (i may be wrong) Your solution is great as well. and the additional plural is great.
either 301 redirect the link to new relevant content or update the dead links with proper URL's and quality content. 301 May be the must efficient if you're going to create new fresh content.
are you talking about versions of sites to see how old that particular website is or the domain?
obviously whois information is great for domains
http://www.networksolutions.com/whois/index.jsp
there is also a way to see old versions of websites here:
Bing is actually providing their search results and ad on yahoo results pages.. they are now "bing powered"
PRweb is a decent tool, the problem is that it aggregates the news, but you dont get any real value from the Press Releases on the major outlets. Do an actual search on the sites you are submitted to from PRweb and you wont find your releases in the results. This is a big complaing about PRweb. I recommend checking out businesswire.com for press releases. It is more expensive but offers real SEO benefits. I used PRweb for a year and a half here at my company and recently switched and saw immediate dividends.
I worked for about 3 years in the mid 2000's on an ecommerce site with great SEO strengths. Enough can't be said about choosing the right ecommerce platform. There are quite a few to choose from, and choosing the wrong platform can create an uphill battle for SEO from the start. The platform we used was X-cart.. it was amazing and had a lot of features and add-ons that made SEO a breeze... the draw back is that it's very expensive. Magento IMO is a fantastic alternative to X-cart and fixes a lot of legacy issues that have crept up over time. If I were you, I would avoid zencart and oscommerce, but once again that is just my opinion.
As for straight up SEO tips
a few other tips on usability
hope this helps.
AUguides.com would probably be the best one of of the available you've listed. i'd avoid anything with two letters together a la venueexplorer.com that being said the trends right now are for short unique bit.ly bizzy.com etc. you might go back to the drawing board but I dont see anything wrong with AUguides.com if you brand it correctly you could have something special .
Landing pages are always effective - especially for localized geo marketing. If you want to do a physical address, you could always do a PO box or a UPS store box that will provide an "Address" location. I am not sure if that is necessarily "ethical" but if you are offering the products in those cities, I don't think you'll encounter too much grief. I wouldnt add the PO box or UPS Store address to google places, but you could create a landing page that would have a little more content on it.
a very quick review of your site showed some promise. you have a section for case studies etc.. you can use case studies to garner industry expertise and link build from that.
Another great way to start adding content to any type of website is a blog. if you were to add an industry specific blog to the site you could quickly start conversations with your b2b customers. Remember to provide industry specific news and thought stewardship and you can help link / content build very quickly. From there you can run some social twitter, fb, etc. and hopefully start growing links from that. personally I dont see much room on fb for my b2b, but i still see a lot of growth on twitter.
one last thought is to work with your happy customers to provide back links or cross links to start building out some good linking techniques..
just a quick .02 Im sure others will have some great ideas too
A designer on my team who does freelance work on the side - based on complexity he would charge 300 - 600. If it was more complex the price would obviously increase. Dallas, TX estimate.
Id be curious to see what others would charge just to let him know if hes over or under priced.
I would say any traffic is good traffic as long as it is the correct traffic. If someone is searching for something irrelevant and finding your website, then you should probably add a nofollow tag to tell the search engines not to look at the landing pages. If it is relevant I dont see why you would want to remove it. You might have a link to the specific landing pages under a "specials" section or whatever your value prop is that you're using on the landing pages.