Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Creating a separate blog off our website

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Creating a separate blog off our website

    Link Building
    4
    4
    1495
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • esendex
      esendex last edited by

      A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are.

      We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.

      I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website.

      I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ?

      I look forward to hearing what people think.

      Thanks,

      1 Reply Last reply Reply Quote 0
      • deltasystems
        deltasystems Subscriber last edited by

        It's not blackhat SEO, and it's very common to create separate domains for the means of SEO. You can even use the same IP address (so you don't actually need a new host or new IP) and the benefit is still there. While it does help if the domains are hosted at separate locations, it isn't necessary.

        Any of the articles that do belong on your company blog should be on your company blog. Everything else can go on the secondary domains. Just be sure that you develop the domains as you would your flagship website: with quality and attention to detail. Otherwise they serve no purpose other than for your SEO (no value to visitors) and they could be considered as grey/black-hat SEO.

        Your secondary domains also become guinea pigs. You can test new services or link building ideas on them, and if they lose their rank, it certainly isn't good but it's not going to hurt your main domain. It's a layer of abstraction that will both protect your main website's SEO and allow you to start building case studies.

        Personally I like to get whoisguard to mask the registrant of the domain, separate them all on different servers, and try to make them as unique as possible. (Tough in a specific industry, though..) I'd recommend you did the same.

        Let me know if you have questions about this! Cheers.

        1 Reply Last reply Reply Quote 2
        • malachiii
          malachiii last edited by

          I wouldnt consider it "black hat" as long as you're providing valuable, rich content, that is agnostic to your brand.  If you have any other companies in your industry that could also add content, you could really gain some traction and use it as a marketing tool for the industry with some leverage toward your brand.

          That being said, there are much more qualified people who could probably clarify issues.. these are just my guestimates.

          Now, the same IP address could create an issue.. you may want to host it on another server.

          1 Reply Last reply Reply Quote 0
          • EGOL
            EGOL last edited by

            We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.

            The best place for this content is in a folder on your main website such as.... mysite.com/blog/

            It is possible to run to installations of wordpress on a single domain.

            If you don't want that content on your own site then placing it on a satellite site would be the next choice.

            Running two different sites in the same niche is not a sin... and most hosts will give you a second IP address for a very small fee.  Ask them about it.

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Melissacarter

              How to create link from google redirect?

              I have seen redirect links from google but not sure how to create one. Please guide if anyone knows the answer. Example: https://images.google.cv/url?q=https://moz.com

              Link Building | | Melissacarter
              4
            • Hamzayounas1

              How To Increase Blog DA to 50+

              Hey, I am wondering to know the key metrics which MOZ considers before giving a blog of DA 50+. I have tried to search but couldn't find the best answers so was wondering how it's achieved. For example a site named "SportsALA" have a DA of 20 but i see they have links from many sites. I have checked other sites as well for example and they have less RDs but still had higher DA. Can anyone help me to explain Moz DA 2.0 factors a bit more. Thanks

              Link Building | | Hamzayounas1
              1
            • thinkLukeSEO

              Other websites copy content and giving a link back

              Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?

              Link Building | | thinkLukeSEO
              1
            • JIMBO16

              Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.

              Hi,
              I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim

              Link Building | | JIMBO16
              0
            • WayneRooney

              Guest Blogging Question? How many links in an article?

              I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks

              Link Building | | WayneRooney
              0
            • Rich-O

              Content - Onsite Blog vs Article Submission

              Hey Folks, First post! I have a 4 year old site with reasonable authority (49) and lots of content. Easy first question. I plan to create lots more unique, useful and relevant content however I'm in a quandary as to whether to: A. Post the content on our sites blog or B. Submit the article to an article directory like ezine-articlesand backlink to my site. Is one better than the other? Thanks, Richard

              Link Building | | Rich-O
              0
            • highwayfive

              Best five links to get first for a new website

              I wondered if people had a list of the top five or ten links you should build for a new website in order to add some sense of authority. For example should a new website start with key social media websites such as Twitter, Google+ and Linkedin ? Or top level directories such as BOTW and DMOZ? Should they local for niche website directories in their location or vertical? If you had to choose five links - free or paid which would they be?

              Link Building | | highwayfive
              1
            • Thumbtack

              Where can I find a list of the top DA websites on the web?

              I'd like to find a ranking of the top DA websites on the web. I'm mostly interested in US websites. I'd like at least the top 10,000 or so but the more the better. Is there a way to get this data from OpenSiteExplorer or another source? The closest I've found is Double Click's listing of the top 1000 most_visited_ (not DA) websites: http://www.google.com/adplanner/static/top1000/ Thanks!

              Link Building | | Thumbtack
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.