Twitter Username: Keyword or Company Name?
-
Hello everybody!
I'm in doubt with which one is the best:
To have a Twitter profile name with:
1)the company's name.
Of course it's good for branding, but it's a B2B, industrial market.2)a relevant keyword.
Will it bring traffic, considering that is a B2B, that works different.The question is: does Google gives relevance to username with keyword in it? If yes, have it a great value, or should I use the company name?
Thanks! =]
-
Ah! Keri... a very important point... yes, better to secure your brand name as a handle on social channels...absolutely!
-
Agree on the looking spammy.
I would get the company name in any case so that someone else doesn't get the name and make you settle for a lesser name / have them tweet out stuff that's against your brand.
-
Actually my experience has shown that keywords in the handle actually look spammy and most people tend to not take that account seriously.. Infact I myself had deleted a lot of follows who either had a keyword in their handle or a graphic of some sort. I cleaned my follow list to ensure I was getting tweets from people and not automated systems. I am probably digressing here... sorry....
-
I agree but just in one case:
you are not a brand and want to transform in a brand. For instance, SeattleSEO is a exact keyword... and you have the site called SeattleSEO and your "brand" is SeattleSEO. In order to transform SeattleSEO from a simple exact matching keyword to an entity, then the consistence of its use everywhere (social profiles, handles in blogs, forum...) will help.
But for pure SEO purposes... I don't think it really matters
-
In answer to 'will it bring traffic' I'm not so sure...not done any testing, but (as far as I can recall) I've never seen twitter results in serps where the twitter handle corresponds to the keyword I'm searching for.
All things being equal, I'd be inclined to go for brand name, social media is about engagement and people like to know who they're talking to.
Having said that, if you can get a nice keyword name that doesn't feel 'forced' then that would be good. For example, in the pr industry there's @ThePRCoach which is nice and doesn't feel like someone is squeezing a keyword unnaturally into the name (as it happens his site is called ThePRCoach too, but hopefully you get my meaning!)
-
if you can get both twitter accounts, why not take them both and sit on the keyword twitter. It may be valuable in the future for industry leadership, etc. But for marketing and branding definitely go with your company name
-
I agree with Gianluca. I think having a keyword-rich Twitter handle has extremely limited value, whereas conversely, a Twitter handle with your brand can have a ton of upside.
-
Don't take me as good example (I'm not).... in fact I use none of above (gfiorelli1)... but you know, when you have a nick attached to you since the BBS era.
Seriously talking... brand name is always better for the twitter handle of a company. For the "professional" twitter handle of an employer of the company, the best is Name-Brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Plus Company Page Verification
Hi How do you test successful G+ company page/publisher integration/verification if using the less technical methods such as linking between the Home page and the G+ company page instead of adding code to the head section? Since i take it the google structured data testing tool cant work in these cases since no code on the head section ! Is it best to add the code anyway ? I note my clients still not achieving a knowledge graph card/section in the search results for a branded search but i have heard that doesnt come until you have at least hundreds of followers and/or G+ interactions. All Best
Social Media | | Dan-Lawrence
Dan0 -
How to promote website/blog on FB, Twitter, Pinterest etc?
Kindly provide me the guide link for FB, Twitter, Pinterest and other important social media websites to learn how to promote website/blog on them
Social Media | | bondhoward0 -
Company Facebook and Personal Facebook with company name.
I am helping a company get their social profiles and networking in order, and just realized that they have a facebook page that is their "company page" - https://www.facebook.com/Capitol.Collision.Repair.Phoenix and one that is a person called their company: https://www.facebook.com/capitol.collisonis their any benefit to having both of them still active or should I just get rid of the "personal profile" and keep the company page? any advice would be really helpful! Thank you, J
Social Media | | allstatetransmission0 -
When Did Twitter Start Injecting Ads?
Buongiorno from 17 Degrees C mostly cloudy wetherby UK 🙂
Social Media | | Nightwing
When did twitter start adding ads in to tweets? Mouse action here:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/twitter-injecting-ads_zpsb7e26f65.jpg Grazie tanto,
David0 -
How To Use Followerwonk and Twitter for outreach link building
I'm wondering if anyone can help me with how to use follower wonk and twitter for outreach link building and offer any strategies. I'm using the following method but perhaps there are more efficient ways of doing it or other software that can aid the process. As I understand it it's a case of searching bios on followerwonk based on keywords and at the minute I'm selecting targets by social authority. (Is that the best metric or the there another one that's better?). I'm basically then following users in my niche and hoping that they follow me back. Those that do I'm then visiting their website based on the url in their twitter bio and running it through OSE to check the domain authority to see if the site authority is high enough to warrant listing them as a potential link target. If so I'm communicating with them by sharing their content, mentioning them or direct messaging them complimenting them on an article or such like. My aim is to build a relationship and eventually achieve a guest post or backlink somehow. Is this how the process should work?
Social Media | | SamCUK0 -
What is the most effective way to keep spam out of twitter
When using twitter for business how to we prevent phishing and spamming issues, or at least minimize them
Social Media | | BrianScott0 -
Google+ Business Profile, Places, Company, or Brand
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these? To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
Social Media | | ilyaelbert0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0