Twitter Username: Keyword or Company Name?
-
Hello everybody!
I'm in doubt with which one is the best:
To have a Twitter profile name with:
1)the company's name.
Of course it's good for branding, but it's a B2B, industrial market.2)a relevant keyword.
Will it bring traffic, considering that is a B2B, that works different.The question is: does Google gives relevance to username with keyword in it? If yes, have it a great value, or should I use the company name?
Thanks! =]
-
Ah! Keri... a very important point... yes, better to secure your brand name as a handle on social channels...absolutely!
-
Agree on the looking spammy.
I would get the company name in any case so that someone else doesn't get the name and make you settle for a lesser name / have them tweet out stuff that's against your brand.
-
Actually my experience has shown that keywords in the handle actually look spammy and most people tend to not take that account seriously.. Infact I myself had deleted a lot of follows who either had a keyword in their handle or a graphic of some sort. I cleaned my follow list to ensure I was getting tweets from people and not automated systems. I am probably digressing here... sorry....
-
I agree but just in one case:
you are not a brand and want to transform in a brand. For instance, SeattleSEO is a exact keyword... and you have the site called SeattleSEO and your "brand" is SeattleSEO. In order to transform SeattleSEO from a simple exact matching keyword to an entity, then the consistence of its use everywhere (social profiles, handles in blogs, forum...) will help.
But for pure SEO purposes... I don't think it really matters
-
In answer to 'will it bring traffic' I'm not so sure...not done any testing, but (as far as I can recall) I've never seen twitter results in serps where the twitter handle corresponds to the keyword I'm searching for.
All things being equal, I'd be inclined to go for brand name, social media is about engagement and people like to know who they're talking to.
Having said that, if you can get a nice keyword name that doesn't feel 'forced' then that would be good. For example, in the pr industry there's @ThePRCoach which is nice and doesn't feel like someone is squeezing a keyword unnaturally into the name (as it happens his site is called ThePRCoach too, but hopefully you get my meaning!)
-
if you can get both twitter accounts, why not take them both and sit on the keyword twitter. It may be valuable in the future for industry leadership, etc. But for marketing and branding definitely go with your company name
-
I agree with Gianluca. I think having a keyword-rich Twitter handle has extremely limited value, whereas conversely, a Twitter handle with your brand can have a ton of upside.
-
Don't take me as good example (I'm not).... in fact I use none of above (gfiorelli1)... but you know, when you have a nick attached to you since the BBS era.
Seriously talking... brand name is always better for the twitter handle of a company. For the "professional" twitter handle of an employer of the company, the best is Name-Brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Name Change and Effect on SEO
Hey Mozzers! Trying this one again as my timing was probably pretty bad with Easter. Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
What is the most effective way to keep spam out of twitter
When using twitter for business how to we prevent phishing and spamming issues, or at least minimize them
Social Media | | BrianScott0 -
Twitter lists - Transferring from 1 account to another
Hi Does anybody know how to transfer Twitter lists from 1 account to another ? Twitter says this isnt possible but is anyone aware of any software that can do this (or technique) ? Both accounts have the same owner Many Thanks Dan
Social Media | | Dan-Lawrence0 -
Is it wise for employees to be tied to a company's content with rel=author?
We're an e-commerce company that sells consumer goods. We are launching a blog that will have advice, tips, etc. on topics related to our industry. I'd like for us to implement rel=author on the content. If we rel=author the content to an employee, what are the possible repercussions if that employee leaves the company? I know the markup is pretty new and hasn't been widely implemented, but has anyone dealt with this?
Social Media | | CMC-SD0 -
Business CRM for Facebook, Twitter, Linkedin
Hi Guys, Does anyone know / use any good all in one CRM for Facebook, Twitter and Linkedin. This is for business purposes therefore I will need to able to post on facebook as my business page (not personal profile). Thank you.
Social Media | | Socialdude1 -
Tool that recognizes twitter spam accounts
I seem to remember seeing an online app mentioned here that allows you to enter a twitter username, and it reports back metrics on the likelihood of each follower being a real person or not. Does anyone have the link, or did I imagine it?
Social Media | | nbyloff0 -
Automated twitter accounts
I have about 100 city-based automated twitter job accounts which tweet jobs as they are posted. 5 of them are indexed, but the rest do not appear in the twitter index. We diagnosed the issue a year ago because all of the accounts were flagged when we tweeted out the same message across all of the accounts. Then I made a couple of account adjustments (follow, unique description and link), and the 5 started indexing. We unfortunately waited a month and tried again, but the same actions did not lead to indexing. So there we are. Anyone have nay other advice for getting these out of the spam penalty box?
Social Media | | RonMarcelo0 -
I just discovered something about Addthis shares, Twitter, and rel-canonical.
Let's say I have a page on my site with the url www.mydomain.com/page1.php?id=234. Let's say it can be accessed by the url www.mydomain.com/page-this-is-a-keyword-rich-url And let's say that the second example is what I have set as my rel-canonical. I wondered what would happen when people submitted the non-canonical url to twitter. We know that Twitter shares count for something in SEO. I didn't want things to go to waste if people were landing on my short urls and sharing them on Twitter. Well, tonight, I shared one of my own urls on Twitter. I was accidentally on the short one (not the canonical), but when I shared it via addthis the long one was shared. So, Addthis must read the canonical and use this to share. Very cool. At least to me. I may possibly be the only person on the planet that understands what I just wrote, but this is a neat discovery for me.
Social Media | | MarieHaynes5