I was looking for the best practice to use anchor tags...
-
Seomoz says NOT to use your anchor terms on other external pages as you will cannabilize your main page - this is news to me. Appreciate any input on this.
-
Ah now I see. Outbound to other sites. Yes you definitely don't want to do that!
-
Guys, after reading this again, I realize I misunderstood - NOT in the anchor text of outbound links --- OUTBOUND LINKS...this makes sense not to anchor tag your keyword terms to outbound websites...thanks!
-
This is what I've understood as well...thanks.
-
Was using the "term extractor" in seomoz, this is what I found (see last bullet)...
How Can I "Perfectly" Target a Term/Phrase?
Keyword density and repetition are poor systems for measuring the targeting ability of a page. The search engines are more likely to employ systems like term weight, which calculate keyword usage both locally (on your site and page) and globally (throughout the web). Since this metric is impossible to measure without access to the search engines' indices, the best thing to do is follow these basic rules - use your primary keyword term/phrase in:
- The title tag at least once (usually no more as this can appear spammy)
- The H1 header tag of the page
- At least once in a bold or strong tag
- Several times in the body text of the page (at least 2-3X and more when appropriate)
- NOT in the anchor text of outbound links - this indicates to the search engines that another page (the one you link to) is relevant to this keyword phrase and can cause issues of additional competition or keyword cannibalization
-
I think the posting you are referring to is this: http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
The posting does not say that the use your anchor terms on other external pages will cannibalize your main page. The problem comes when you link to multiple pages on your site with the same anchor terms.
The suggestion is to use the same anchored term on multiple relevant pages throughout your site to link back to the home page (or desired page). The idea is not to optimize various pages on your site for the same keywords.
-
Not sure exactly what you are asking, can you send a link to what they are saying?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does it take Google to remove links after using disavow tool?
Hi guys, So we're currently in the process of removing some of the less useful and more suspect links from our profile, and used the Google disavow tool to do so. We uploaded the .txt file to the search console on 7th July this year, 2 months ago now, and according to our most recent site crawl, the suspect links are still showing up on our link profile. Do we have any idea how long this is roughly supposed to take? The ideas I've found online are conflicting - anything from 3-4 weeks to 6-9 months. Which is it? Is there any way of fast-tracking this process? Thanks!
Link Building | | rawdog0 -
Best Blog Post Length to get Links
Okay, kind of silly question but i am looking for some help interpreting an analysis done by John Doherty almost a year ago: http://moz.com/blog/what-kind-of-content-gets-links-in-2012 In the document he mentions the correlation that longer posts on average receive more links but the graphs were really hard to interpret (for me). Based on the data what is the correct size we should shoot for (most graphs were missing labels). Any one have any insight? Should i shoot for 300 words per post, higher, etc? Thanks! Kyle
Link Building | | kchandler0 -
Is blog commenting still useful for SEO, post Panda and Penguin?
One website I checked is ranking well on Google. Upon checking its backlinks, I found that most of them are blog comments. Is blog commenting still valuable? Anyone encountered any recent problem (ranks gone down, etc)? Are there any specific strategy to blog commenting these days? Thanks!
Link Building | | AgentsofValue0 -
Internal Links and Page Authority - Best Practices
Hello, Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21? In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link? Page A links to Page B Page A page authority is 18 Page B page authority 21 could this negatively affect my rankings? Thanks
Link Building | | Prime850 -
Best way of starting link building to a new website?
I am doing SEO for a security keyholding company and would like to build up some quality links from related and high PR sites. Submitting profiles to directories is incredibly time consuming. I am thinking of outsourcing a link building campaign to a link building company, but know Google advises against this. Does anyone recommend a cost effective and ethical link building service out there? Or are there any link building techniques to use that will help me out? What I want to be sure of is that a link building campaign won’t get my websites penalised in search engines and the links are from quality and related websites. Many thanks in advance
Link Building | | AlexBarnes0 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Best Way to Analyse Linking Structure of My Site
My site http://www.taxproblem.org is now undergoing many changes due to bad report card scores from this site. I've had people tell me that my linking structure was obviously artificial, especially if most of my links are from "Mr. Wong - social site" O.K. stop laughing 🙂 Yes we use bookmarking demon and rss feed wp plug ins, etc. But haven't discovered how to best get links yet, although reading a lot and waiting on seomoz's DVD's I ordered. 1. What is the best way to analyse our sites linking structure to determine if Google will consider it bad (my site was trashed by Google twice in the last two years) probably for link farms and the like. I know the obvious, but I was looking for a program with guidelines to judge by. 2. The best source to review the many strategies for getting back links so I am not a victim of rehashed b/s based on someones fears of Google, but actually good methods that work. We offer something of value. (CPA firm doing IRS rep. and we have a free download so people can do their own IRS rep and save thousands, and know it's done right) I need to know the bast way to market this. I need good souces for info and for keeping up. Thanks in advance to all that can help.
Link Building | | joemas990