SEO value of Articles, Magento vs. Wordpress?
-
Our e-commerce site is running on the Magento platform while the blog for the site is integrated and is on the Wordpress platform. The blog is not on a separate subdomain, so it is on www.website.con/blog.
What I wonder is how Google treats information on a Wordpress blog compared to pages created in the Magento CMS pages. Would a high quality content article posted as a blog post on the Wordpress have a lower SEO value than a page on the Magento?
Thanks.
-
First I would share that while URLs can affect ranking, their effect is quite low. I try to keep them short and clear not only for ranking, but for user readability.
I would suggest offering the flattest URL structure possible. Is having the term "blog" or "resources" actually helpful for anything? It really depends on your site. For some sites it makes a lot of sense to add a /blog layer to the URL, but for others it does not.
-
Having information on Magento or Wordpress may be the same SEO value.
But what happens if the information in this case will be:
www.website.com/blog/resources/article
www.website.com/resources/article
Then it is better to have the second option from a SEO point of view, isnt it?
-
Thanks for the answers, then it looks like we are sticking to the wordpress blogg and posting the useful resources and other information there instead.
Cheers!
-
I think what's really important here for SEO is that you've got an on-site blog, and the blog is on a decent platform. And what's the alternative to your Wordpress blog - a Magento blog module?
I've been asking our technical team for ages to change the blogs on our Magento sites from a Magento blog module to a Wordpress platform (should be done in the next few weeks :D). I've found our current blog module such a pain to work with that I would cut off my arm and eat it before I would use it on any site of my own.
When you have to update a blog regularly you need a comfortable and flexible user interface, and Wordpress gives you this. When you need to present articles in a professional and attractive way on a commercial website, Wordpress makes this easy. When you need to make SEO tweaks like global changes to a tag name Wordpress makes this easy.
If you have good content and the blog is accessible you should be fine.
-
What I wonder is how Google treats information on a Wordpress blog compared to pages created in the Magento CMS pages.
For the most part, Google treats all web pages equally. Whether a web page is from a forum, blog, e-commerce site, plain html or any other form of site the page itself has a specific structure. There are meta tags contained in the of the document. There is content in the of the document. The content is divided into recognized containers such as header, footer, navigation, sidebars, body, etc. Google views and weighs the content accordingly.
The above response should be fine, and the below detail probably falls under the category of Too Much Information.
Google's full algorithm is not known to anyone outside Google. There is always a possibility Google could adjust a web page slightly based on whether it was an e-commerce page or a blog article, but it has never been confirmed by any credible source. I have never seen it even suggested nor any testing of this idea.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Quick SEO Audit of my site.
Hello, I hope you are doing great. I am working on a website that is related to flea collars for cats and dogs. And I want you to make a quick audit of the site where am I lacking. It could be great if you can help ASAP. You can view my site here :
Intermediate & Advanced SEO | | Request4peace0 -
Multi Store SEO Drop
I have two stores (thespacecollective.com and thespacecollective.com/us) and over the past month the keyword rank for the US store had dropped by half, while the UK store is relatively the same. The content is mostly the same, except the US site uses US spelling. I assumed that this would not be flagged as duplicate content because it is the same site, just serving two locations. I'd be interested to hear some thoughts on the reason for this drop and how I might fix it.
Intermediate & Advanced SEO | | moon-boots0 -
Job Board SEO
Hello community, Should I be using canonical tags on every job posted on my job board and also every job category page? I currently use no canonicals on my job board but I still rank well organically.
Intermediate & Advanced SEO | | SO_UK1 -
Do Page Anchors Affect SEO?
Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!
Intermediate & Advanced SEO | | Virginia-Girtz1 -
How have your SEO Audits evolved over time?
Hi guys, SEO Audits used to be so focused on the basics like title tags, meta descriptions etc. but now more than ever, SEO is a discipline which encompasses everything from content marketing to UX design. Would be great to hear from everyone how their audit templates have evolved over time to keep up with the latest updates in SEO and algorithm changes! Which new sections have you added and which have you removed?! Cheers, Daniel
Intermediate & Advanced SEO | | Daniel_Morgan0 -
Magento SEO firm
I'm looking for an SEO company that has substantial experience with the Magento shopping cart system. I've gone thru MOZ.com's Recommended List but I'm unsure of who specializes in Magento. Thanks.
Intermediate & Advanced SEO | | UncleXYZ0 -
Articles.asp in CMS Any SEO Detriment?
Our ecommerce sites are on CMS platforms. When we generate articles we get the following: www.example.com/Articles.asp?ID=134 in the url. There is no page name (keyword) in the url as opposed to product and category pages which generate them. Does the absence of keywords in the url significantly impact the page rank of an article? If it does, I'm going to submit a feature request. If not, I'm going to leave it alone. Thanks.
Intermediate & Advanced SEO | | AWCthreads0 -
Multiple blogs for seo
I have signed up for some rather expensive lawyer directories that have very high domain PR, 's of 6 or 7 . Some of these allow you to make blog posts or articles on their site which should be good for SEO because of the high domain PR. I understand that if I do a lot of posts on one of these blogs with links back to my site, I should rapidly reach the point of diminishing returns because they are all coming from the same domain. Therefore, I plan to mix up my blo posts betwee several of these sites and also rewrite them and post them on my own site's blog. My question is this, if I post on any of these sites and I link back to internal pages of my site, and not to the home page, does this offset the "diminishing returns" factor? Paul
Intermediate & Advanced SEO | | diogenes0