Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Should HTML Heading Tags ALWAYS be in Hierarchical Order?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should HTML Heading Tags ALWAYS be in Hierarchical Order?

    Intermediate & Advanced SEO
    3
    3
    4206
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Peter264
      Peter264 last edited by

      The question is in the title: Should HTML Heading Tags ALWAYS be in Hierarchical Order?

      For example, using them in order: H1, H2, H3... etc.

      Or is it OK to have H2 tags before the main H1 tag on a page? - for example sidebar content with H2 headings before the main content H1 tag?

      Your thoughts are greatly appreciated.

      1 Reply Last reply Reply Quote 0
      • irvingw
        irvingw last edited by

        Good answer by Devin,

        If you are coding a site from beginning I would put them in order, but if the site already exists and it is a pain to change don't sweat it. If it's a quick global fix in CSS I would take the 30 minutes to do it personally.

        But like Devin said the most important thing is that you don't use a bunch of H1s on a page and the H1 should of course contain the main keyword phrase in it.

        1 Reply Last reply Reply Quote 0
        • Devin_Anderson
          Devin_Anderson last edited by

          Hi Peter,

          Bots/crawlers etc can read your page no matter what order the headers appear in the HTML. The hierarchical order is there for convenience more than anything else.

          You should have no problem doing what you suggest in your example. Just try not to have more than one H1 on each page.

          Dev

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • kayl87

            Is single H1 tag still best practice?

            Hi Guys, Is having a single h1 tag still best practice for SEO? Guessing multiple h1 tags dilute the value of the tag and keywords within the tag. Thoughts? Cheers.

            Intermediate & Advanced SEO | | kayl87
            0
          • moon-boots

            How to add Canonical Tags on Opencart Products

            Does anyone know how to add canonical tags to product pages in Opencart? Is this possible to do in htaccess? If so, how specifically should it be written in? Please do not post any links to other pages which reference generic canonical information as I've read them all and none help. I'm looking for an Opencart specific answer, or a way to do it in htaccess.

            Intermediate & Advanced SEO | | moon-boots
            0
          • redgatst

            Google Ignoring Canonical Tag for Hundreds of Sites

            Bazaar Voice provides a pretty easy-to-use product review solution for websites (especially sites on Magento): https://www.magentocommerce.com/magento-connect/bazaarvoice-conversations-1.html If your product has over a certain number of reviews/questions, the plugin cuts off the number of reviews/questions that appear on the page. To see the reviews/questions that are cut off, you have to click the plugin's next or back function. The next/back buttons' URLs have a parameter of "bvstate....." I have noticed Google is indexing this "bvstate..." URL for hundreds of sites, even with the proper rel canonical tag in place. Here is an example with Microsoft: http://webcache.googleusercontent.com/search?q=cache:zcxT7MRHHREJ:www.microsoftstore.com/store/msusa/en_US/pdp/Surface-Book/productID.325716000%3Fbvstate%3Dpg:8/ct:r+&cd=2&hl=en&ct=clnk&gl=us My website is seeing hundreds of these "bvstate" urls being indexed even though we have a proper rel canonical tag in place. It seems that Google is ignoring the canonical tag. In Webmaster Console, the main source of my duplicate titles/metas in the HTML improvements section is the "bvstate" URLs. I don't necessarily want to block "bvstate" in the robots.txt as it will prohibit Google from seeing the reviews that were cutoff. Same response for prohibiting Google from crawling "bvstate" in Paramters section of Webmaster Console. Should I just keep my fingers crossed that Google honors the rel canonical tag? Home Depot is another site that has this same issue: http://webcache.googleusercontent.com/search?q=cache:k0MBLFcu2PoJ:www.homedepot.com/p/DUROCK-Next-Gen-1-2-in-x-3-ft-x-5-ft-Cement-Board-172965/202263276%23!bvstate%3Dct:r/pg:2/st:p/id:202263276+&cd=1&hl=en&ct=clnk&gl=us

            Intermediate & Advanced SEO | | redgatst
            1
          • 94501

            Null Alt Image Tags vs Missing Alt Image Tags

            Hi, Would it be better for organic search to have a null alt image tag programatically added to thousands of images without alt image tags or just leave them as is. The option of adding tailored alt image tags to thousands of images is not possible. Is having sitewide alt image tags really important to organic search overall or what? Right now, probably 10% of the sites images have alt img tags. A huge number of those images are pages that aren Thanks!

            Intermediate & Advanced SEO | | 94501
            0
          • john_marketade

            Adding hreflang tags - better on each page, or the site map?

            Hello, I am wondering if there seems to be a preference for adding hreflang tags (from this article).  My client just changed their site from gTLDs to ccTLDs, and a few sites have taken a pretty big traffic hit.  One issue is definitely the amount of redirects to the page, but I am also going to work with the developer to add hreflang tags.  My question is - is it better to add them to the header of each page, or the site map, or both, or something else?  Any other thoughts are appreciated.  Our Australia site, which was at least findable using Australia Google before this relaunch, is not showing up, even when you search the company name directly. Thanks!Lauryn

            Intermediate & Advanced SEO | | john_marketade
            0
          • Anthony1982

            Headings H1, H2, H3

            Hi I'm tidying up my site and had a few questions ref: use of headings. 1. My previous SEO company use to reduce the font size for headings, this seems a bit black hat to me ? Is this okay? For example heading text as font 6 and paragraph text as font 12. 2. If my key search term is 'driving lessons in London' and my second key search term is 'Driving Schools London', Is it better to have my H1 as: Driving Lessons London & H2 as: Driving Schools London OR H1: Quality Driving Lessons in London by driveJohnson's H2: How our driving school in London can help you: In my opinion the 2nd one reads better and i notice other companies doing it the second way, the first way i mentioned seems a bit old school and doesn't read well ? 3. Is it worth using H3 & H4 ? Can you use H2 more than once ? 4. Lastly could i have two key search terms within one heading, as long as the paragraph underneath is about the heading. For example: H1: Our driving school in London offers cheap driving lessons The two keywords search phrases here for me would be driving schools London and driving lessons london. If someone could get back to me, i would be very grateful.

            Intermediate & Advanced SEO | | Anthony1982
            0
          • romanbond

            Redirecting index.html to the root

            Hi, I was wondering if there is a safe way to consolidate link juice on a single version of a home page. I find incoming links to my site that link to both mysite.com/ and mysite.com/index.html. I've decided to go with mysite.com/ as my main and only URL for the site and now I'd like to transfer all link juice from mysite.com/index.html to mysite.com/
            When i tried 301 redirect from index.html to the root it created an indefinite loop, of course. I know I can use a RewriteRule.., but will it transfer the juice?? Please help!

            Intermediate & Advanced SEO | | romanbond
            7
          • DougHoltOnline

            HTML NAP Matching Place Page NAP

            In David Mihm's article on Local Search Ranking Factors, he lists "HTML NAP Matching Place Page NAP". What is this exactly?

            Intermediate & Advanced SEO | | DougHoltOnline
            1

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.