Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Should HTML Heading Tags ALWAYS be in Hierarchical Order?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should HTML Heading Tags ALWAYS be in Hierarchical Order?

    Intermediate & Advanced SEO
    3
    3
    4287
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Peter264
      Peter264 last edited by

      The question is in the title: Should HTML Heading Tags ALWAYS be in Hierarchical Order?

      For example, using them in order: H1, H2, H3... etc.

      Or is it OK to have H2 tags before the main H1 tag on a page? - for example sidebar content with H2 headings before the main content H1 tag?

      Your thoughts are greatly appreciated.

      1 Reply Last reply Reply Quote 0
      • irvingw
        irvingw last edited by

        Good answer by Devin,

        If you are coding a site from beginning I would put them in order, but if the site already exists and it is a pain to change don't sweat it. If it's a quick global fix in CSS I would take the 30 minutes to do it personally.

        But like Devin said the most important thing is that you don't use a bunch of H1s on a page and the H1 should of course contain the main keyword phrase in it.

        1 Reply Last reply Reply Quote 0
        • Devin_Anderson
          Devin_Anderson last edited by

          Hi Peter,

          Bots/crawlers etc can read your page no matter what order the headers appear in the HTML. The hierarchical order is there for convenience more than anything else.

          You should have no problem doing what you suggest in your example. Just try not to have more than one H1 on each page.

          Dev

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • seoman10

            Multiple H2 tags

            Is it advisable to use only one H2 tag? The template designs for some reason is ended up with multiple H2 tags, I realise if any think it's that each one is that are important and it is all relative. Just trying to assess if it's worth the time and effort to rehash the template. Has anyone done any testing or got any experience? Thanks

            Intermediate & Advanced SEO | | seoman10
            1
          • Maximuxxx

            Should I add no-follow tags to my widget links?

            Matt Cutts recommended in a video in 2013 to add rel="nofollow" on widget links that link back to your website. Some background of my company: We're a software company for website chat. There's a 'powered by' link in our widgets that links back from our users' websites to our website. Currently these are all follow links. I checked out the links of our competitors, and it seems none of them have no follow on their widget backlinks. This, together with the fact that the video is quite old and information on this issue rather scarce, makes me doubt whether we should change our widget backlinks to no follow. Does anyone have thoughts on this?

            Intermediate & Advanced SEO | | Maximuxxx
            0
          • mothner

            Are HTML Sitemaps Still Effective With "Noindex, Follow"?

            A site we're working on has hundreds of thousands of inventory pages that are generally "orphaned" pages. To reach them, you need to do a lot of faceting on the search results page. They appear in our XML sitemaps as well, but I'd still consider these orphan pages. To assist with crawling and indexation, we'd like to create HTML sitemaps to link to these pages. Due to the nature (and categorization) of these products, this would mean we'll be creating thousands of individual HTML sitemap pages, which we're hesitant to put into the index. Would the sitemaps still be effective if we add a noindex, follow meta tag? Does this indicate lower quality content in some way, or will it make no difference in how search engines will handle the links therein?

            Intermediate & Advanced SEO | | mothner
            0
          • jpfleiderer

            508 compliance vs good SEO re: Image alt tags

            I'm currently in debate with our 508 compliance team over the use of alt tags on images. For SEO, it is best practice to use alt tags so that readers can tell what the image represents. However, they are arguing that these images should NOT have alt text as it doesn't add anything to the disability screen reader as the image text would be repetitive with the text on the page. I feel they are taking the "decorative" image concept in 508 compliance too far. It's intention is for images for bullets, etc that truly are decorative in nature and add no benefit to the reader. What is the communities thoughts on this? Have you ever run into scenario where 508 is attempting to ruin SEO? Usually the 2 play nicely.

            Intermediate & Advanced SEO | | jpfleiderer
            0
          • VanguardCommunications

            Is it okay to copy and paste on page content into the meta description tag?

            I have heard conflicting answers to this.   I always figured that it was okay to selectively copy and paste on page content into the meta description tag.....especially if the onpage content is well written.    How can it be duplicate content if it's pulling from the exact same page? Does anybody have any feedback from a credible source about this? Thanks.

            Intermediate & Advanced SEO | | VanguardCommunications
            1
          • WMCA

            Canonical tag + HREFLANG vs NOINDEX: Redundant?

            Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA

            Intermediate & Advanced SEO | | WMCA
            0
          • partnerf

            Canonical tag - but Title and Description are slightly different

            I am building a new SEO site with a "Silo" / Themed architecture.  I have a travel website selling hotel reservations.  I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html   Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description.  I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not.  So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different?  Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s).  I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme.  But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example:  http://d.pr/i/aQPv Thanks for your insights. Rob

            Intermediate & Advanced SEO | | partnerf
            0
          • Jellyfish-Agency

            Rel=canonical tag on original page?

            Afternoon All,
            We are using Concrete5 as our CMS system, we are due to change but for the moment we have to play with what we have got. Part of the C5 system allows us to attribute our main page into other categories, via a page alaiser add-on. But what it also does is create several url paths and duplicate pages depending on how many times we take the original page and reference it in other categories. We have tried C5 canonical/SEO add-on's but they all seem to fall short. We have tried to address this issue in the most efficient way possible by using the rel=canonical tag. The only issue is the limitations of our cms system. We add the canonical tag to the original page header and this will automatically place this tag on all the duplicate pages and in turn fix the problem of duplicate content. The only problem is the canonical tag is on the original page as well, but it is referencing itself, effectively creating a tagging circle. Does anyone foresee a problem with the canonical tag being on the original page but in turn referencing itself? What we have done is try to simplify our duplicate content issues. We have over 2500 duplicate page issues because of this aliasing add-on and want to automate the canonical tag addition, rather than go to each individual page and manually add this tag, so the original reference page can remain the original. We have implemented this tag on one page at the moment with 9 duplicate pages/url's and are monitoring, but was curious if people had experienced this before or had any thoughts?

            Intermediate & Advanced SEO | | Jellyfish-Agency
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.