Is this SEO correct?
-
Please view website http://www.staddonsbeds.co.uk. In the footer is the keywords the client is aiming for. These pages have been created separately to the sitemap. Is this tactic and pages white hat seo or is this considered black hat seo such as gateway pages?
Could you please confirm
Thanks Paul
-
Thanks for your input on this matter been very useful
Thanks again
-
I like to build brands. If I have a site at http://www.staddonsbeds.co.uk with a name Staddons Bed Centre then I provide relatively little content on the home page and focus on my brand name, Staddons Bed Centre.Your site says "since 1919" so I have to think if they been in business 90+ years they have built some brand traffic.
The internal pages would then focus keywords such as /beds-nottingham
I also strongly prefer clean URLs so I would drop the .htm extension. where possible.
-
Thanks for this Ryan. I have just taken over on this site so I was checking things over and you have confirmed my thoughts. Very much appreciated.
One last question of your opinion
For your main keyword would you target this on the home page or like a seperate page such as beds-nottingham.htm
-
Yes, you understand perfectly.
I took a look at your page and it is improved. There are additional improvements you can make. For example, your target phrase is "Buy beds online". It is your title and H1 tag, but you should use it at least once in your content. Presently the phrase is not used at all on the page.
You offer the following text snippet: "Our advice, wide range of products and delivery service make buying a bed....." Perhaps you can tack on the word "online" after "bed" so a form of the phrase appears once on the page. Ideally you would like to expand a bit and have an exact phrase match once and then perhaps add variations.
-
Thanks for your reply
-
Hi Ryan
So what you are saying is that a keyword should only be targetting for one page so with the tactic being used at the moment the two pages are conflicting with each other and might not be getting the best result.
Are you able to view the site again and see if the changes been made are better.
Thanks again
-
They just look like footer links to me?
-
Thanks
-
Hi Ryan.
Thank you for replying and your notes. Very much appreciated
Paul
-
This is not blackhat
-
Hi Paul.
Black hat SEO occurs when a site attempts to manipulate search rankings through tactics which do not benefit users but are intended solely for a ranking benefit. These tactics violate search engine (i.e. Google) policies.
What I see on the web site you shared is a normal web page with a footer which has links to other pages on the website. What exactly are you concerned about being black hat?
Site owners are welcome to add footers to their site's web pages. Those footers are allowed to have links to other pages on their site. Am I missing something?
On a separate note, I would share the page is not optimized very well for SEO. The page title is "Beds Nottingham | Buy Beds Online | Staddons Bed Centre Nottingham". Ideally you want to target one or two terms for a page. Three is stretching your ranking ability quite thin. Additionally, the title indicates which keywords are the focus of your web page; accordingly, you are indicating "Beds Nottingham" is a focus of this web page. In your footer "Beds Nottingham" is being used as anchor text to another page. This dual use of the same keyword sends a mixed message to search engines. Which page from the site should be listed when a user searches for "Beds Notthingham"? Your home page or your /beds-nottingham page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best seo benefit location ( main page text or h1 , h2)?
i have learned that h1 has more value than h2 and h2 has more than h3, but lets say if i want to place my keywords in there. should i include them in the main body or should take advantage of header tags?
White Hat / Black Hat SEO | | Sam09schulz0 -
3 word brand name + SEO. Will I be losing out on organic searches with spaces?
Hello, Starting a new website and the company name has three words. We've made the decision for the brand guide that we will not have spaces when the name is included in copy. Are we going to have difficulties ranking for both instances? Thanks
White Hat / Black Hat SEO | | jessicarechkemmer0 -
If I am getting links on competitor websites, is it safe to assume those competitors are doing this to hurt our SEO?
We have received a few notification from Google Webmaster Tools and Moz that our competitors have "mentioned" our page on their website. This is incredibly odd as you wouldn't think they'd want to do this. Further, when I go to the page that we are supposedly mentioned on, the link to our site is not on the page. What is going on? Thank you in advance for your insights!!
White Hat / Black Hat SEO | | brits0 -
Negative SEO
How do identify if somebody is giving you negative links. If I look at who is linking my site I suddenly see an none related website linking to my site http://plastische-chirurgie-borsten.be/ URL is translated "plastic-surgery-breast" The site is full of links. Would this be an attempt to negative SEO? How can I see the effect of such links?
White Hat / Black Hat SEO | | nono_1974
Should I disavow this link? kind regards,0 -
Tools to check Google Local SEO with suggestions.
Is there any tool for to check website position on Google maps ?? and also what is the way to check that a website is listed on which local directories and on which not listed and to get suggestions for improvements ?? so need Tools to check Google Local SEO with suggestions.
White Hat / Black Hat SEO | | mnkpso0 -
What do you think are some of the least talked about topics of SEO?
What do you think are some of the least talked about topics of SEO? Do you think these topics need to be given more attention? Why do you think they've been ignored?
White Hat / Black Hat SEO | | TheOceanAgency0 -
Seo style="display: none;" ?
i want to have a funktion which shortens text in categorie view in my shop. apple is doing this in their product configurator see the "learn more" button at the right side: http://store.apple.com/us/configure/MC915LL/A apple is doing this by adding dynamic content but i want it more seo type by leaving the content indexable by google. i know from a search that this was used in the past years by black had seos to cover keywordstuffing. i also read an article at google. i beleive that this is years ago and keywordstuffing is completly no option anymore. so i beleive that google just would recognise it like the way its meant to be. but if i would not be sure i would not ask here 🙂 what do you think?
White Hat / Black Hat SEO | | kynop0 -
Ever seen a black hat SEO hack this sneaky?
A friend pointed out to me that a University site had been hacked and used to gain top Google rankings. But it was cloaked so that most users wouldn't notice the hack. Only Googlebot and visitors from Google SERPs for the spam keywords would see a hacked version. See http://www.rypmarketing.com/blog/122-how-hackers-gained-an-easy-1-google-ranking-using-a-university-website.whtml (my blog) for screenshot and specifics. I've dealt with hacks before, but nothing this evil and sneaky. Ever seen anything like this? This is not our client, but was just curious if others had seen a hack like this before.
White Hat / Black Hat SEO | | AdamThompson0