Is this SEO correct?
-
Please view website http://www.staddonsbeds.co.uk. In the footer is the keywords the client is aiming for. These pages have been created separately to the sitemap. Is this tactic and pages white hat seo or is this considered black hat seo such as gateway pages?
Could you please confirm
Thanks Paul
-
Thanks for your input on this matter been very useful
Thanks again
-
I like to build brands. If I have a site at http://www.staddonsbeds.co.uk with a name Staddons Bed Centre then I provide relatively little content on the home page and focus on my brand name, Staddons Bed Centre.Your site says "since 1919" so I have to think if they been in business 90+ years they have built some brand traffic.
The internal pages would then focus keywords such as /beds-nottingham
I also strongly prefer clean URLs so I would drop the .htm extension. where possible.
-
Thanks for this Ryan. I have just taken over on this site so I was checking things over and you have confirmed my thoughts. Very much appreciated.
One last question of your opinion
For your main keyword would you target this on the home page or like a seperate page such as beds-nottingham.htm
-
Yes, you understand perfectly.
I took a look at your page and it is improved. There are additional improvements you can make. For example, your target phrase is "Buy beds online". It is your title and H1 tag, but you should use it at least once in your content. Presently the phrase is not used at all on the page.
You offer the following text snippet: "Our advice, wide range of products and delivery service make buying a bed....." Perhaps you can tack on the word "online" after "bed" so a form of the phrase appears once on the page. Ideally you would like to expand a bit and have an exact phrase match once and then perhaps add variations.
-
Thanks for your reply
-
Hi Ryan
So what you are saying is that a keyword should only be targetting for one page so with the tactic being used at the moment the two pages are conflicting with each other and might not be getting the best result.
Are you able to view the site again and see if the changes been made are better.
Thanks again
-
They just look like footer links to me?
-
Thanks
-
Hi Ryan.
Thank you for replying and your notes. Very much appreciated
Paul
-
This is not blackhat
-
Hi Paul.
Black hat SEO occurs when a site attempts to manipulate search rankings through tactics which do not benefit users but are intended solely for a ranking benefit. These tactics violate search engine (i.e. Google) policies.
What I see on the web site you shared is a normal web page with a footer which has links to other pages on the website. What exactly are you concerned about being black hat?
Site owners are welcome to add footers to their site's web pages. Those footers are allowed to have links to other pages on their site. Am I missing something?
On a separate note, I would share the page is not optimized very well for SEO. The page title is "Beds Nottingham | Buy Beds Online | Staddons Bed Centre Nottingham". Ideally you want to target one or two terms for a page. Three is stretching your ranking ability quite thin. Additionally, the title indicates which keywords are the focus of your web page; accordingly, you are indicating "Beds Nottingham" is a focus of this web page. In your footer "Beds Nottingham" is being used as anchor text to another page. This dual use of the same keyword sends a mixed message to search engines. Which page from the site should be listed when a user searches for "Beds Notthingham"? Your home page or your /beds-nottingham page?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Active, Old Large site with SEO issues... Fix or Rebuild?
Looking for opinions and guidance here. Would sincerely appreciate help. I started a site long, long ago (1996 to be exact) focused on travel in the US. The site did very well in the search results up until panda as I built it off templates using public databases to fill in the blanks where I didn't have curated content. The site currently indexes around 310,000 pages. I haven't been actively working on the site for years and while user content has kept things somewhat current, I am jumping back into this site as it provides income for my parents (who are retired). My questions is this. Will it be easier to track through all my issues and repair, or rebuild as a new site so I can insure everything is in order with today's SEO? and bonus points for this answer ... how do you handle 301 redirects for thousands of incoming links 😕 Some info to help: CURRENTLY DA is in the low 40s some pages still rank on first page of SERPs (long-tail mainly) urls are dynamic (I have built multiple versions through the years and the last major overhaul was prior to CMS popularity for this size of site) domain is short (4 letters) but not really what I want at this point Lots of original content, but oddly that content has been copied by other sites through the years WHAT I WANT TO DO get into a CMS so that anyone can add/curate content without needing tech knowledge change to a more relevant domain (I have a different vision) remove old, boilerplate content, but keep original
White Hat / Black Hat SEO | | Millibit1 -
.com geotagging redirect to subdomains - will it affect SEO?
Hi guys, We have a .com domain and we've got geoIP on it, so UK goes to .co.uk and USA goes to .com/us We're just migrating over to another platform so we're thinking of keeping a "dummy" server just to do this geoIP pointing for us. Essentially .com will just point over to the right place and hold a specific .com/abc (which is generic for everyone worldwide) Current Scenario:
White Hat / Black Hat SEO | | Infruition
.com (Magento + geoIP)
.com/us (US Magento)
.co.uk (UK - geoIP redirect to Shopify)
.com/abc (sits on Magento server) Wanted Scenario:
.com - used for GEOIP and a specific .com/abc (for all users)
.co.uk (UK) - Shopify eCom
.com/us -> migration to us.xx.com (USA) - Shopify eCom I just wanted to know if this will affect our rankings on google? Also, any advice as to the best practises here would be great. Thanks! Nitesh0 -
Looking for a seo mentor
Currently i am google analytics and adwords certified and own my own blog site, i have not actually started a full seo campaign but tonight i am. Basically im not sure if ill get my wish with this but i honestly wish i could have some one or some ones to possibly mentor me or help me go in the right direction with seo. I have applied for a few jobs in the seo field and i know my stuff but i lack projects to show them proof. if anyone out there is willing to help me please respond! 😛 maybe i can help out on some projects with you to get more experience
White Hat / Black Hat SEO | | djgbshows0 -
Best URL structure for SEO for Malaysian/Singapore site on .com.au domain
Hi there I know ideally i need a .my or .sg domain, however i dont have time to do this in the interim so what would be the best way to host Malaysian content on a www.domainname.com.au website? www.domainname.com.au/en-MY
White Hat / Black Hat SEO | | IsaCleanse
www.domainname.com.au/MY
domainname.com.au/malaysia
malaysia.domainname.com.au
my.domainname.com.au Im assuming this cant make the .com.au site look spammy but thought I'd ask just to be safe? Thanks in advance! 🙂0 -
SEO Hosting and many dummy blog, is it still works ?
Hi, I want to keep update with the latest trend of SEO,
White Hat / Black Hat SEO | | theconversion
in one side, we know that google now more focus on-page rather than off-page,
the Question is, when we handle a big size of company, that we can't change easily,
the content inside the web, this will become a problem. do you have any suggestion about
this matters ? Second question, I still keep my SEO team to do this, 5 people, 1 people hold 7 .com website,
that hosted all in SEO hosting with different IP Class C, and 7 social network site. Everytime they
are posting a unique article and put link that targetting the money site. My Question is, is it still
work to do all of this ? so at the end of month, we have almost 70links that going to money site,
with composition of link, 50% exact match text, 30 partial match text, and 20% direct www. link today, it is still working, all the site that we optimize, going up to page 1. But I want to know about
the future, or at least in your country that more competitive rather than in my country (Indonesia),
what do you do for backlink that created from your farm. I also heard that, SEO Hosting is not use, the things that works is, when u posting an article, make
sure u post from unique IP address, not from same computer. Please give me enlightment, I truly open for discussion, thanks a lot0 -
Are directory listings still appropriate in 2013? Aren't they old-style SEO and Penguin-worthy?
We have been reviewing our off-page SEO strategy for clients and as part of that process, we are looking at a number of superb info-graphics on the subject. I see that some of current ones still list "Directories" as being part of their off-page strategy. Aren't these directories mainly there for link-building purposes and provide Users no real benefit? I don't think I've ever seen a directory that I would use, apart for SEO research. Surely Google's Penguin algorithm would see directories in the same way and give them less value, or even penalise websites that use them to try to boost page rank? If I were to list my websites on directories it wouldn't be to share my lovely content with people that use directories to find great sites, it would be to sneakily build page rank. Am I missing the point? Thanks
White Hat / Black Hat SEO | | Crumpled_Dog
Scott0 -
Hit by Negative SEO
I've seen some discussion here about whether or not negative seo is real. I've just spent 6 months recovering from Penguin, rewriting content, removing hundreds of bad links, and seeing our traffic slowly improve. Yesterday we noticed in Google webmasters tools that we're ranking for the term "Free Sex." Here... http://screencast.com/t/ezoo2sCRXQ Now we have discovered that thousands of "sex" links have been directed at our improving domain. I am convinced I know who the culprit is. What would you advise a client to do in my situation? Forget about removing these damn links. I don't have the time, money or energy to go through that again. I'm sure he can add them much faster than I can ever remove them. Is the disavow tool best answer in this case? Or is there an international court of seo justice that I can appeal to?
White Hat / Black Hat SEO | | DarrenX0