Why does http://www.southernhearth.com rank so well for patio furniture and outdoor furniture?

[Mattbyo]

I was looking at the competitiveness of ranking for the keywords "patio furniture" & "outdoor furniture" and was shocked to see www.southernhearth.com ranking so well.  While I am just getting into the research, I was unable to see anything that would justify it's rank.  What are your thoughts?

[Mattbyo]

Thankfully, I am smart enough to make sure I am not getting local or personalized results but because of your comment I took a closer look and noticed as you did they do not seem to rank but for whatever reason SEO Moz when using the Keyword Difficulty took ranks them at #4, obviously a glich with the system.

Thanks for looking into this and I will send SEOmoz a note but they likely already are working on it.

[AlanMosley]

sorry forgot i read the keywords.

I lookled in the US google index and they did not come up inthe top 100 for patio furniture.

Are you loged into google when you do your searches, is web history enbaled?

[Mattbyo]

As noted in the details the keywords I was referring to were "patio furniture" and "outdoor furniture" and why don't I think they should rank wow let me explain.

They aren't focused on either keyword in the title tag of the ranking page, their domain and page authority are much, much lower than the other websites listed on the first page.

Their incoming links aren't from high authority pages nor contain exact match keyword anchor text to the keywords they rank for.

I can go on and on Alan but the question wasn't what my evaluation of the site is, I was just curious if anyone else could give me insight to why they think this website was ranking for such competitive keywords with what I would call an average website.

[AlanMosley]

I guess the question is why would you think they would not?

What keywords?