Etsy.com --Getting link juice through other pages on search results?
-
My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52.
So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page.
I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page.
But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page.
So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page.
I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this?
(edited post)
Thanks
-
I'm researching Etsy and I think its eye opening that you remind us Etsy has its own algorithm. I suppose you mean within the Etsy URL site search. But outside of Etsy ~ now that's Google's territory!
Tons and tons of people are complaining that Etsy sales are down significantly. So is this coming because Google has tossed Etsy aside? Or is this because of a change in the Etsy algorithm?
Is there anywhere outside of Etsy that keeps track of Etsys performance in Google search?
-
Douglas, what keywords are those Etsy pages ranking for? If it's some obscure KW, then most likely it's in a noncompetitive SERP. I used to rank for iphone 3g in eBay.au, but my listing was 2 months old. I kept the ad renewing every 30 days. I set my quantity to 80 and everytime it got close to 5 or 10 left, then I added more quantity. I leveraged eBay's DA to get my listings on Google. But my target wasn't to rank higher on Google. It was to rank higher on eBay. Just by chance, I ranked high in Google. Focus on learning the Etsy algorithm instead because the market for your sister's products are on Etsy and are comfortable with Etsy. It's no different that ebay to me. When selling on comparision shopping engines, Google is an afterthought.
-
Thanks for the reply.
I edited my post to help clarify. If it still sounds like nonsense just ignore me.
-
I used to be an Ebay Platinum powerseller ($150,000/mo in sales). eBay has it's own algorithm, Etsy has it's own algorithm, Google has it's own and so on. Googles Page Rank has NOTHING TO DO WITH ETSY'S RANKING. Rand made a WBF a few weeks ago regarding Google PR. I highly suggest you watch it.
Etsy (like eBay) probably uses customer ratings, # of ratings, time left until auction or listing expires. If you want to help your sister rank higher in Etsy, then learn Etsy's algorithm, not Googles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about Link Juice
Hi Everyone, I have a couple of articles on which I have some internal links towards other articles. My questions are the following:
Link Building | | anwarjutt90
Are the links in the header menu or the footer of the page take away from the juice of the article by spreading it?
Do the outbound links coming out of my article, do they have any impact on spreading the link juice of my internal links? Thank you in advance for your valuable inputs.0 -
Link juice - What could be the reason for our bad internal page Page Authority
So OK we have a domain authority currently of 41, we are well established but unfortunately we don't have any pages with PA. I have a fair idea of why this is the case but want to get some other opinions before I form my strategy. 1.It appears our internal link structure is not great and is not very organised 2. It appears we have 58 links going externally on some pages. Some of these external links are social media icons in the footer which are followed. Is there any other factors I should be aware of when building PA on some of my inner pages. Any Thoughts would be appreciated.
Link Building | | CAQ1 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Puzzled by high ranking page (#2 in SERPs) with zero/low page or domain authority
So, I get the smoothie that is page authority and domain authority and the link metrics that Moz uses to predict how well a page will rank for a certain keyword. I can look at a specific search term where we are on say, page 2 or 3, with a page authority of 1 and domain authority of 26, I get why competitors rank above us. But then I look at a keyword that is much more competitive, where we rank #2, which is awesome, where the landing page is also showing a page authority of 1, and domain authority of 26. How can we rank higher than competitors with a page authority of 56 and domain authority of 65? Their onpage optimization for the keyword is no worse, and sometimes better that ours but we maintain this ranking. By the way the competition also have hundreds if not thousands more linking root domains than our page. Any ideas why one keyword is a rockstar and one is a dud, with the same poor PA and DA?
Link Building | | seo-lab1 -
'Too many links' on our pages.
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'? Thanks in advance.
Link Building | | Ashley-Jacada0 -
Can changing our links page make our rankings drop through the floor?
Hi all, When I first started at my current job, most of the link building (aside from submitting to free directories left, right and centre) was replying to every spammy reciprocal email and adding them to our links page! Now we're all a bit wiser about such matters (thanks SEOMoz!), I want to get our links page turned into something actually useful. My plan was to get it neatly categorised, with recommendations, cut out unrelated links that would be useless to visitors and call it something like "Our Friends" I thought this might be useful for future link building efforts, but in its current state, it's a complete mess. However, I am worried about cutting out a lot of links if they have been reciprocal ones. Are the sort of sites that would be sending typical spammy link exchange emails for window installation in NY likely to notice our UK education site taking away their link six months later and take away ours? If they do, will losing links from these sites harm us? Perhaps more importantly, is my plan a terrible idea in the first place? Look forward to hearing from y'all!
Link Building | | TEFLScot0 -
Should I optimize/link build all my pages at once?
I'm currently starting to optimize about 30 area specific pages for a property maintenance company and was wondering, what's the best way to link build multiple pages at once? Should I link build for all of the 30 the pages at once, or maybe focus on 5 individual pages - get them ranking well, then focus on the next 5 and so on?
Link Building | | guy_andrews0 -
What is a link farm and how are they treated by search engines?
I notice one of my competitors who ranks prominantly has very odd looking backlinks. They come from MANY sites which all contain directories that look identical. Each site contains the exact same directory - only the design of the page is different. There is no theme or focus to the directories - they list everything from pencils to fencing. This competitor has very few links from outside of this directory but again it has MANY links from this directory. So my question is, does this qualify as a "link farm". And then, how do search engines treat "link farms?
Link Building | | DGSEO0