Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Etsy.com --Getting link juice through other pages on search results?
-
My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52.
So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page.
I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page.
But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page.
So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page.
I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this?
(edited post)
Thanks
-
I'm researching Etsy and I think its eye opening that you remind us Etsy has its own algorithm. I suppose you mean within the Etsy URL site search. But outside of Etsy ~ now that's Google's territory!
Tons and tons of people are complaining that Etsy sales are down significantly. So is this coming because Google has tossed Etsy aside? Or is this because of a change in the Etsy algorithm?
Is there anywhere outside of Etsy that keeps track of Etsys performance in Google search?
-
Douglas, what keywords are those Etsy pages ranking for? If it's some obscure KW, then most likely it's in a noncompetitive SERP. I used to rank for iphone 3g in eBay.au, but my listing was 2 months old. I kept the ad renewing every 30 days. I set my quantity to 80 and everytime it got close to 5 or 10 left, then I added more quantity. I leveraged eBay's DA to get my listings on Google. But my target wasn't to rank higher on Google. It was to rank higher on eBay. Just by chance, I ranked high in Google. Focus on learning the Etsy algorithm instead because the market for your sister's products are on Etsy and are comfortable with Etsy. It's no different that ebay to me. When selling on comparision shopping engines, Google is an afterthought.
-
Thanks for the reply.
I edited my post to help clarify. If it still sounds like nonsense just ignore me.
-
I used to be an Ebay Platinum powerseller ($150,000/mo in sales). eBay has it's own algorithm, Etsy has it's own algorithm, Google has it's own and so on. Googles Page Rank has NOTHING TO DO WITH ETSY'S RANKING. Rand made a WBF a few weeks ago regarding Google PR. I highly suggest you watch it.
Etsy (like eBay) probably uses customer ratings, # of ratings, time left until auction or listing expires. If you want to help your sister rank higher in Etsy, then learn Etsy's algorithm, not Googles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
Best way to structure a service area page with many locations to maximize internal links to them?
Currently our service area page (http://www.njlimocarservice.com/services.html) very sloppily lists many of the towns we serve in multiple counties - over 50 approx (scroll down). They have been placed that way so there is links to them from one of the subpages directly linked from the root domain. I am now attempting to make it pretty and organized with my designer. I intend to maintain a link to each individual town/landing page for SEO purposes to keep it close to root domain. My questions is how to best structure this. I don't want to list by county because some people don't know what county the town is in. However an alphabetical list may be overkill as there is so many. The other option is to get a search form or dropdown list on there but how will my landing pages be recognized by crawlers if there is no internal links from my root domain? Eventually we plan to expand further so what happens when we add 100+ landing pages? What will then happen to my internal link juice? Thanks!
Link Building | | kabledesigns0 -
Linking to root domain or index page
While link building, should I link to index page of my website i.e www.mydomainname.com/index.html or should I link to root domain i.e www.mydomainname,com Also I see duplicate title error for index page and root domain in error statistic. How can I get rid of this.
Link Building | | ArtiKalra0 -
Are you using ArticleBase.com for link building?
I'm digging my way through my competitors' link profiles on OSE and came across one that had been using a site called ArticleBase.com Apparently you can publish articles for free and browse other published articles for usage on your own site (provided you follow their TOS). It actually seems like a nifty idea. I'm wondering if anyone has utilized this site for re-publishing content and building external links. Worth the effort? Thanks!
Link Building | | TBiz0 -
Image only badges giving link juice!?!?
I see some chatter about badges, but no clear definition. A collegue of mine instituted badges on clients website, but these badges are only an image w/ hyperlink; no textual content. He is confident that this has worked successfully before as a link building strategy, which blew my mind. I thought we needed some text, and obviously optimizes anchor text for biggest benefit. Are these simple badges helpful, or do we need some html in there!? He also routes them through bit.ly to track impressions and clicks.. does that have any effect as well? Thanks!
Link Building | | SwissNinja0