Local seo, business in multiple cities?
-
Hello Everyone,
What is the best strategy when it comes to optimizing a website that services more than one city.
So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city?
Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff).
I'd really appreciate your thoughts on this.
Thank you in advance,
Alex
-
Isn't that rather good, so Google knows there is a business at all. I wouldn't worry, think of all the big office towers where tens of companies have the same physical adress. So don't worry.
Just make a cute little profil with a picture of their office (office-windows-anytown.jpg use microtagging etc put outgoing links to regional pages - preferably about windows or complimentary products in anytown - get some local links, get listet in the phonebook with that office adress and you will be fine. If you need s/o to have a look at your page just PM me. If this helped you, I really appreciate it if you mark the answer as answered/helpfull
-
It's not really competitors. My client is the big factory let's say, and they provide windows to many little companies that sell the windows.
One of that little company happens to have the exact address (only the phone number differs) with my client's office in a particular city.
-
What exactly do you mean with "have the same postal adress with them". Does your client and his competitors share an office or the like?
-
Thanks Sebes and sorry for the late reply I just came back from the SearchLove conference in London.
I have a client that has a national business and the issue I have is that some other companies that offer his services (they make windows) have the same postal address with them.
What to do in this case?
Thanks,
Alex
-
The best way to do this is to make sure, that you have a postal adress (i.e. an office) in all cities. If you do, create local business pages on you domain:
domain.tld/computer-fixing-new-york.html
domain.tld/computer-fixing-san-francisco.htmlMake a little page about your office and your services, use schema.org to mark the adresses (-> http://schema.org/LocalBusiness ) Use pictures etc.
Next: create corresponding Business Profiles with google and link to your local pages.Get local links and reviews for your corresponding pages.
There are business related keywords that google doesn't recognize as local businesses. These are usually very easy to rank for (very few, but there are some): For those phrases a simple optimized page "Keyword New York" etc. will suffice (use the seomoz "perfect cupcake" as an example. To test whether a keyword is considered local just see if there are the 7 or 10 local results in the SERP. If not, you might have found one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
LOCAL SEO: Franchise --> One storefront. Multiple territory. Multiple listings?
An interesting problem came our way, and I'd love your help in solving it. An individual I'm chatting with owns and manages a number of territories of a service-based Franchise business around Eastern Iowa.**His territory covers multiple cities and zips. He services all of those places, but does not have a physical presence in all. There is one company office. But he has local numbers for each territory.**The corporate franchise's website is dynamic. It shows the 'local' number and information based on the visitor's location. Basically, little microsites for each franchise territory.Three years ago he set up individual Google Places pages for each territory, using a PO box address and the local phone numbers. The Google listings are set up not to display an address. The kick is -- those addresses are now expired. Those Google Local listings still exist, and drive considerable traffic in each target city. As you can imagine, this also causes havoc on his other citations. There are scattered (YP, Yahoo, Yelp, etc) listings for each address. Their name in GetListed brings up all five different addresses, each with a number of web properties already claimed.Now that I've offered to help, I need to determine the best way to move forward. Suspend the verified listings with hidden addresses and move to a single listing for the office location? We could add all of the zips in manually, but it would cover a very wide range, and could lose its rank in local SERPs. Even with a well-optimized description. And the local numbers would likely not show up. Keep the listings. Don't touch them at all. The owner is looking to maintain the look and feel of a local business in each of his territories. That is difficult to do with a single listing. Assuming we decide not to touch the active listings (option 2), what will we do for other listings? Do we claim a local Yahoo listing for each location? Just for the corporate office? Would love to hear how others have attacked the multi-territory franchise problem, or would in this case.Thanks!
Image & Video Optimization | | SocialJosh0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
Google + Business Listing created with lost gmail account
Hi I wondered whether anyone can give me some guidance on how best to tackle this issue. A client of mine has claimed their spot on google Maps and has created a very basic local page on google + but now has forgotten their password for the gmail account. A colleague of mine has tried unsuccessfully to retrieve the password and to claim the listing. Question I have is - would you suggest creating a new gmail account for the client and a completely Google + local and claim the duplicate? I am so wary of local at the moment as the guidelines seem to be constantly shifting. Oh and I am based in New Zealand so all the most recent changes announced for the US haven't meandered their way over as far as here yet! Any responses gratefully received
Image & Video Optimization | | AllieMc0 -
Our site is showing up #1 for most terms with a blended local listing, but no longer in the organic listings
...after some SEO updates were made. While I am ecstatic about a #1 local listing, I am concerned that we aren't getting that second organic listing on even the top 50 results! Besides improving the content and SEO on the inner pages with the hopes to get them to rank, does anyone have any suggestions for what we are doing wrong? We (dm-remodel.com) are ranking well for things like "ann arbor kitchen remodeling" and "ann arbor bathroom remodeling" Thank you very much for any help!!
Image & Video Optimization | | MeganCough0 -
I understand that in addition to video sitemaps, a transcription of a video, if presented properly will help google and may help SEO. I cannot find information on the basics to add transcription properly to a page. Advice or direction appreciated.
Looking for guidance or information on the nuts and bolts of how to use transcriptions with video.
Image & Video Optimization | | hughman0 -
Local SEO - Confirming an Address that Does Not Receive Mail
Hi guys, I have a question that might have been asked previously but warrants asking again. What is the best workaround for Google Local verification for a business that is located at a physical address that does not receive mail. I have a friend who lives in an area that does not receive mail. This particular person tried using a local PO box to verify, but as it turns out that is a poor option a) because it is not allowed within the guidelines of Google Local, and b) because the listing was not accepted as a unique address and is listed without an address in Local because of this. Is there anyone with recent experience in terms of getting around this and verifying perfectly legitimate businesses in no-mail areas? I would have thought Google would have provided a workaround for those types of businesses. Any thoughts / experience would be appreciated!
Image & Video Optimization | | toddmumford0 -
Which domain to use for SE business listings?
For a first time, new website. I have a Barber shop in Hartford named "Dixie Cutters" with two domains, dixiecutters.com and barberhartford.com. Obviously the latter domain has two main keywords, barber and location...Hartford. So it would be better to use that and use a 301 redirect for dixiecutters.com to redirect to barberhartford.com. Many online directories including SE listings on Google Places, BIng and Yahoo have already been set up withe domain "dixiecutters.com" and the email address info@dixiecutters.com. If I choose to make barberhartford.com the primary domain with dixiecutters.com 301 redirecting to it....does this mean that I should then change the directory listings and more specifically, the SE business listings so that they have the primary domain listed (barbarhartford.com) with an email address like...info@barberhartford.com? Or can I leave all of this alone and keep as stated above without any SEO local consequences. I know consistency is a big issue with NAP. I also know it's recommended to use an email address with your domain name in the SE business listings. If a 301 is in place, can I use dixiecutters.com in my listings?
Image & Video Optimization | | MozMan20 -
Google Places for Mobile Businesses in many cities
How do you set up Google Places account for mobile businesses where the drivers get calls from their homes and service customers in their respective cities? The problem is, the drivers don't want to list their home address as their business address, yet they still represent a service for a particular city. Any ideas?
Image & Video Optimization | | ocsearch0