Does Local SEO affect international ranking ability?
-
I'm 90% sure that local SEO doesn't have an affect on international rankings (it doesn't logically make sense that it would) but I wondered if someone could verify that assertion for me, either from experience or by pointing me in the direction of a resource/article that states it.
Have searched high and low but can't find anything
thanks
j
-
Hi James, you're welcome, am glad to have helped. I agree it's important to maintain your current US rankings as your target audience are initially in the US (before they travel over here on vacation). ~ To cater for local search in London on your existing website, I'd suggest creating a Local page for 'London Tours' or similar. Within this page, include some local content, such as a local address of a booking office if you have one, a local telephone number, some content based around the location of these tours, such as the West End, Westminster... Make sure that this page can be easily navigated to from the homepage. Inbound links from other local businesses, review sites etc will help the page to get noticed and recognised as an authoritative page for London tours. If you can include this new local page as a listing in Google Places that will likely help, you should be able to as the business really does operate from the location of London, those local details will be essential for this. ~ Hope some of that may help you further. Regards, Simon
-
Hi Simon,
Thanks for the detailed answer, very helpful.
If I can give you a specific example, it would be great to get your thoughts:
I work for a London based tour company. Our main market is in the US (and our server is hosted there, which I am loathed to change as our rankings there are good).
We want to optimise for local search on 'london tours' but without affecting our US rankings. We'll use all the standard local ranking factors, but our server will remain in the US. Can you see any specific issues around us wanting to rank for local searches but on a primarily international basis?
thanks
j
-
Hi James
The short answer is 'yes and no'.
Solely Local SEO doesn't usually affect International SEO at face value, as local is local and international is everywhere, as I think you already know from your question description (though read on below...)
However, just about any aspect of SEO can affect the SEO of a webpage and a website from the overall bigger perspective. There are lots of common factors between local and international SEO, as well as some differences. For one website that is trying to cater for both, there will be compromises to be made in some instances, plus some advanced SEO to take care of too.
You'll find http://searchengineland.com/local-seo-international-seo-have-lots-in-common-47937 an interesting and helpful read on this topic.
An example, an IP Address can have a different effect on local SEO efforts than International efforts (i.e. location of where the website is hosted).
There are language differences, user behaviour differences...
I'd suggest reading that article and then figure out who you're targeting, where and how. The answer could end up in needing more than 1 website, subdomains for different geo-locations, a site/cms language translator...
Hope that helps,
Regards
Simon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Address not recognized in Yahoo Local
Hey everyone, I'm working with a client to get their Yahoo listing all setup. The problem is that they're located in a fairly new industrial complex that looks like it hasn't been added to Yahoo's map data. I'm unable to create a listing for them because Yahoo doesn't recognize the address as valid. How long does it take for Yahoo to update their map data for newly constructed areas? Is there anyway to speed to process along (maybe something similar to Google Map Maker where users can suggest updates)? Does anyone know any workarounds or solutions for a problem like this? Thanks! Tim
Image & Video Optimization | | TimKelsey0 -
Question about Wistia and possible other Video Solutions for better SEO?
We are considering using Wistia as a more SEO-friendly video solution. In our preliminary tests, we like what we see with the exception of one thing. There is no way for video users to toggle the interactive transcripts on and off. From an aesthetic viewpoint, our team finds the scrolling text extremely visually distracting. For usability and SEO purposes, we know that having the transcript there is important. Unfortunately in the embed codes, you are limited to either including the interactive transcript, or leaving it out. There is no mechanism to allow users to view it if they want to, but leave it off if they don.t Has anyone here created a workaround for this problem or found another solution, like Wistia, that has a more aethetically pleasing and user-friendly presentation of trascripts/captions? Thanks! Dana
Image & Video Optimization | | danatanseo0 -
New website & the dreaded drop in rank & queries.
It's been 18 days since I launched my new website, how should I wait be fore I start to worry. Is it natural for this kind of drop, should I go back to my original splash page?
Image & Video Optimization | | KristopherWho0 -
Local SEO address question - adding a suite number for shared address for office building
Hi, I have a client that has an address that is shared for a few different businesses in the holistic health field. My client is a chiropractor. There is an eye doctor, massage therapist and acupuncturist aslo sharing the same address. It's a subburban setting with two buildings all sharing one address. In the interest of preventing any merged listings down the road, I recently added un unofficial suite number to his website and Google places business listing. I also did this for all of his online directory listings, and for Bing and Yahoo as well. Did I do the right thing here? It seems to be having a positive impact on his local SEO as far as I can tell. Or at least there has not been any negative impact in the last 6 months Your thoughts?
Image & Video Optimization | | MozMan20 -
New Local Tracking Number for Places vs an 800 Number.
I am having a problem with local search for my business. I submitted the same NAP (Name, Address, Phone) info to Google Places as I have submitted via LocalEZE and Universal Business Listing. Here is the issue. The local number that is being used does not have any way to track calls, meaning the phone company (xo communications) does not give us the number of incoming calls. To add call tracking to the local numbers through our PBX system is very expensive, $2000 per store. Also to transfer this local number to a call tracking company (like callsource or whoiscalling) is a lot of trouble and not an option either. I need to track the call count somehow so I have two options left. 1) Get a new local number (that is also a tracking number through a phone tracking company) and then submit this to Google Places, LocalEZE and Universal Business Listing. The issue with this is that all of our citations will be re-set with a new local number, basically we'd have to do local SEO all over again. 2) Use the main 800 number in Google Places, this can be tracked. However, then our local number is on all of the NAP citations and Google Places will be the only web property with an 800 number. What are your thoughts?
Image & Video Optimization | | qlkasdjfw0 -
Video Rankings and Optimization Issues
I have noticed for some pages of the site I am working on that I see the video that is posted on that page ranking a lot higher than the page itself or the page does not rank at all, just the video. I'm curious to know if these two can technically be competing for rankings and if Google sees that the page does not need to rank because it chooses to put the related video into the SERPs. Also, has anyone seen any differences in the way videos rank based on where it's hosted (youtube, wistia, etc)? I would think this is common sense not to but still unsure, is it bad practice to keep videos hosted on multiple sites (currently I am adding videos on a new host, but have not deleted the old ones on Youtube yet)?
Image & Video Optimization | | Hakkasan0 -
Local SEO Help!
At the minute 12 out of my 16 clients are Local SEO clients. I'm new to SEO Moz and still only at the low level subscription which gives me 5 campaigns. It seems to me (and I may be wrong) that SEO Moz is more suited for my clients that want to rank nationally. SEO Moz seems like it might be a little overkill for using up a campaign for local seo. I'm going to stay with SEO Moz as it is great for the few clients I have that want to rank nationally. So my question is does anyone know of a similar company to SEO Moz that focuses soley on local seo? Does anyone have experience with Bright Local? How about shedding some light on what reporting software is good for LOCAL SEO? http://www.brightlocal.com/seo-tools/ Thanks
Image & Video Optimization | | fun52dig
Gary0 -
Local seo, business in multiple cities?
Hello Everyone, What is the best strategy when it comes to optimizing a website that services more than one city. So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city? Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff). I'd really appreciate your thoughts on this. Thank you in advance, Alex
Image & Video Optimization | | pwpaneuro0