Newbie has various questions about keywords
-
Hi All - Im just learning, would appreciate some clarification on how keywords work. Specifically:
-
For a phrase keyword, does order matter? E.g. is 'Bridging loans UK' the same keyword as 'UK bridging loans'?
-
Again in a phrase, do the keywords need to be adjacent? So if I had a an H1 tag on my page which was 'We provide Briding loans for the entire UK', would this be considered a match for the keyword phrase 'Bridging loans uk' ?
-
As I understand it, optimising your site for a certain keyword involves 2 things at a basic level:a) Including that keyword on your site, and b) Getting relevant inbound links from other sites with that keyword as the anchor text.
Is this correct?
Are there other large scale factors?
What is the balance between those 2 (or more) main factors? Which is most important?
-
-
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you. -
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you. -
It is better to
have them in order but they do not need to be. You will come across the terms, exact,
phrase and broad in SEO a lot.Lets say you have optimized for “Bridging loans”
Exact is best this is when someone types in “Bridging loans”
Phrase is next, it is when someone enters “I need a bridging loan for my house”
Broad is when some one enters “I have got bridging or my loan”All things being equal, if someone has the text A B C on
their site and you have C B A, you would both expect to rank for ABC, but of
cause they other guy will beat you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz keyword rank checker
The Moz Keyword Ranker does not seem to work - it keeps buffering when I add a keyword, Anyone see the same thing?
Keyword Research | | SmartSimple0 -
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
Which keyword to use (plural / singular)
Hi guys. So I'm racking my brain with a question whether I should use plural or singular keyword as a focus keyphrase of my page. The page that I'm optimizing is basically a review page of different websites offering proofreading services. Considering the fact that this is a review and I mention a lot of websites on my page, I decided to rank for a plural keyword that ends with "services". However, this keyword is very unpopular (ahrefs doesn't show any volume for it), while singular "service" has about 100 searches per month. As far as I understand, Google sees both keywords as synonyms, because search results for both keywords are almost identical. Should I change my keyphrase to singular "service" (even though the page mentions a lot of services), or stick with "services" instead? Do I have a chance of ranking for "service" if I stick with "services" in this case? Thank you.
Keyword Research | | AslanBarselinov0 -
Bulk Keyword Position Checker - Urgent
Can anyone recommend a good bulk search engine keyword position checker.
Keyword Research | | seoman10
I need to check a few hundred keywords against our own domain. Thanks in advance.0 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Keyword Planner - search volume for keywords seems to be off. Anyone else experiencing this problem?
Using Keyword planner, I am seeing search volume results which to me look somewhat odd. Anyone else experiencing this? How is this different to the keyword tool used before?
Keyword Research | | seo12120 -
Keyword Help For Articles
Hello, My site is bobweikel.com Article page is here. Could you guys help me with keywords for new and existing articles around weight loss? Some ideas, though I'm unsure: weight loss tips healthy weight loss permanent weight loss weight loss program weight loss diets weight loss coaching weight loss life coaching weight management
Keyword Research | | BobGW1 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0