How many keywords should I target per page / per site?
-
Hi,
I am doing some keywords research and I just wanted to check my understanding of keyword theory.
Is it best to select 1-2 keywords per page of the site?
Or should you target the whole site towards a few keywords?
Thanks,
Barney.
-
I also found this post by Rand to be helpful for planning individual pages and the site architecture as a whole.
http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions
-
Thanks - the link is very handy...
-
Hi Barney,
It really depends on the size of the site you are trying to optimize.
But Idealy every page should be optimized for it's own keywords.
You also want to make sure that your meta tags are different on every page of the site.
here is a post by Rand on the subject: http://www.seomoz.org/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Why is my site not appearing for a generic relevant short-tail keyword?
Hi, I work for a lighting retailer and in the past few weeks, our ranking in Google for the term 'lights' has decreased so much that I can no longer find it in the first 20 pages on Google. We did receive a manual action but the penalty has since been revoked. However, this seems to be a keyword specific problem as we are ranking #5 for 'cheap lights' - which is obviously more relevant and specific anyway. The only reason I'm asking is because the company director is asking why it has decreased so much, and I've tried to explain the keyword is too short and generic to bring in good traffic to the site, but he still wants a reason why that keyword in particular has dropped so much. It is interesting to note that one of our competitors, had a significant drop like ours. However, they seem to be climbing back up the rankings now. I was just wondering if anyone had any insight into this issue? Thanks, Brian
Keyword Research | | brianmadden0 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
Specific Keyword Ranking Advice
Hi Folks, We're trying to optimize the page (http://alabu.com/goat-milk-soap/) for the keyword "goat milk soap". Our page used to rank #1 before Panda (actually our home page did, not the page I'm trying to optimize on now). Now we're around rank 25. I've followed all the guidelines for on-page optimization I know, and I've done everything I can think of. We're currently executing a link building campaign but that obviously takes time. Does anyone have any advice? Is there anything else I can do to improve our ranking? Thanks, Hal
Keyword Research | | AlabuSkinCare0 -
Best Keyword Research Tool / Strategy / Approach?
Currently, I list every root word (one word) I can think of for the client. Then start a 2 word keyword section, making every possible connection with my root words. Then move to 3 word, 4 word, and so on. I do this all in a word document and by hand. Does anybody have ANYTHING (tool/strategy) that does something similar? I'm looking for anything that can expedite this process. My manual method makes me feel like I'm always forgetting certain combinations of words.
Keyword Research | | MichaelWeisbaum0 -
Prioritizing Keywords
Hi Everyone, I've been using many of the articles to find out the best way to create a list of long tail keywords I wish to target. Anyway, I used Google AdWords Tool in order to find out how many Global/Local Searches per month, and the Keyword Difficulty Tool on this site in order to find the difficulty score. With these two metrics, I've compiled a good list, but I wanted to know how people prioritize keywords. I was thinking of creating a formula in excel in order to compare both the difficulty score and the amount of searches, but I wanted to know other people's advice and how they decided to prioritize the long tail keywords they compiled. I am still a bit of a newbie at this, so any help will be greatly appreciated. Thanks.
Keyword Research | | Seiyav0 -
Keyword Targeting
If I am currently ranking well for "Lawn Mowers" and I also want to target "Cheap Lawn Mowers" will it affect my ranking for "Lawn Mowers" if I change my on page optimization by adding "Cheap" to the title, H1, etc. or will it effectively target both.
Keyword Research | | UK2Group0