Accessibility search
-
Hello there,
One of the sites we do work for is a chain of care homes. We are in the process of adding a page reader so any visitors they have who are visually impaired will find it easier to access the info they need.
We're doing this from a usability point of view more than anything (given their target audience), but while looking to see if there were any accessibility news sites /directories we could leverage for some links I came across mentions of the old Google Accessibility search. It seems to have been before my time as an SEO, so I wondered:
-
is this still relevant, or has it just been assimilated into the regular algorithm (the only mentions I could find were very dated)
-
if relevant and separate from the main search, are there many who use it
-
what other things should we take into account when trying to optimise for this (assuming it's still relevant, of course)
Cheers guys!
-
-
Cheers Ryan,
That's kind of what I suspected - most of the best practice things that also affect SEO in some way (alt tags etc) we're already doing, and we were going to put together a press release highlighting the extra accessibility lengths we've gone to that will hopefully get a bit of attention. So as long as I'm not missing anything, that's cool!
-
I am not aware of any part of Google's algorithm which compares two websites and says "site A is accessible and site B is not, so give site A a boost".
The relevant points I can share are many accessibility features tie into SEO:
-
ALT tags for images are considered an accessibility feature, and they also add strong SEO benefits.
-
Receiving an accessibility certification can offer numerous benefits. You may be listed in the company's directory which would offer your site positive exposure and a link. You can offer a press release announcing your site is now compliant. You can display a trust badge which always looks good and helps visitors trust your site more. You would clearly be used more frequently by visitors who depend on websites being compliant so your stats such as time on site, bounce rate, etc would improve slightly.
-
An accessibility inspection of your website will often reveal issues which impact SEO. Invisible or hidden objects, empty links, etc.
-
-
Thanks for those links Ryan. the W3C is what we us for checking DDA compliance, but I guess it's good to have other sources as a sanity check. My question, however, largely relates to the Google Accessibility search and the SEO benefits of ensuring we're compliant? As I said, I could only find old posts on the subject so I didn't know if it had gone the way of other Google initiatives from days gone by?
-
A few links that may help:
The W3C's Accessibility Initiative website: http://www.w3.org/WAI/
A tool for checking the accessibility of a web page: http://wave.webaim.org/
The company SEOmoz uses for accessibility certification: http://www.rampweb.com/
-
Thanks for that, looks very thorough. I should probably have pointed out that all our sites are DDA compliant anyway, but given this company runs care homes it seems more important - especially if it gives us a rankings edge over the competition.
-
No really SEO related, but a good read anyhow
http://msdn.microsoft.com/en-us/library/gg701983(v=VS.85).aspx
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why home Page is not showing showing in search results?
The USA Glitz I search the exact title & keyword but still its not showing though there is no related websites in this term. What can i do ? What kind of strategy needs to follow ? Kindly help me out . Thanks 😢
On-Page Optimization | | henrichjrr4201 -
Snippet showed in google search is not from metaDescription
This is my page https://www.collegehippo.com/graduate-school/programs/top-ranked-masters-degree-museum-museology-and-curatorial-studies The metaDescription is | |
On-Page Optimization | | etattva
| name="description" content="Master's degree in Museum, Museology and Curatorial Studies is offered by 49 American universities. New York University had highest number of international students receiving a Master's degree. Johns Hopkins University had the most women graduates in this program. Job outlook for Museum, Museology and Curatorial Studies Museum, Museology and Curatorial Studies is projected to grow 13 percent from 2016 to 2026, faster than average for all occupations. Median pay for Museum, Museology and Curatorial Studies in 2018 was $53,360. The number of jobs were 11170. Check out best universities offering online Master's program in Museum, Museology and Curatorial Studies "/> |
| | | But when I see the page in google search results for (museum studies graduate programs), This is how it appears in the search results. It is showing the breadcrumbs from the page. I am not sure why is google is treating the page like this. It was not like that 5 months back. Nothing much changed in page and google is displaying the page content like this . How can I fix this?0 -
Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool. agwlY9i.png
On-Page Optimization | | vabmediaseo0 -
Infinite Scrolling in On-Page Search Results
We have a website being built that will effectively function like an e-commerce site. When customers search within the site, we will display the results (sometimes hundreds). We were thinking of implementing infinite scrolling, but with so many results which all function as links to product pages, would this look funny i.e. having too many onpage links? Would the links at the bottom pretty much just be ignored (which is fine) or would they bring disrepute to the results further toward the top of the page? Thanks!
On-Page Optimization | | LeahHutcheon0 -
Errors when checking W3C HTML after added Google Custom Search
hello, I have added google custome search to my website, and then check with W3C HTML, it report many error.
On-Page Optimization | | JohnHuynh
eg: there is no attribute "enableHistory" <gcse:searchbox-only enablehistory="true" autocompletemaxcompletions="5" au…<br="">or there is no attribute "resultsUrl" and so on ...</gcse:searchbox-only> Has anyone face with this problem, I don't know how to fix it. Please help!0 -
How to make video snapshot appear near your search result
What's the proper way to have google display a video near the search result for my webpage (I'm using LeadPlayer to play videos). I think that the information regarding the video is there (I also submitted a video sitemap) but when I do a search the author picture is displayed instead of the video. Have I set anything wrong? How can I display the video if my post contains a video? You can try searching "phraseexpander create customizable templates" There's my youtube video and then the result from my webpage http://www.phraseexpander.com I would like to display the video as a result. Thanks a lot. Andrea
On-Page Optimization | | nagar0 -
Website accessible on http and https. Is it bad?
We noticed that our website is accessible on: http://www.example.com and https://www.example.com Both the versions have page rank of 4. Though on https version we have added canonical tag indicating http:// version as preferred. Is this fine or we need to use 301 redirect and let the site be accessible only on http:// version??
On-Page Optimization | | CyrilWilson1 -
How do I avoid cannibalization and point search engines to the correct page?
Currently this page ranks for the phrase "keep calm and carry on" http://www.paper-source.com/cgi-bin/paper/item/Keep-Calm-and-Carry-On-Bandages/3307.010/413160.html This page is just one product of many in the Keep Calm category. I'd rather this page be the result: http://www.paper-source.com/cgi-bin/paper/gifts/keep-calm-and-carry-on.html seomoz states: "To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text." So obviously I should remove the link from the product detail page, but what other things can I do to get the category page to rank higher than the one product page? Thanks!
On-Page Optimization | | leighw0