How do you get your content ideas?
-
What kind of research tactics are the best for finding great ideas for content or articles? What tools are the most helpful?
-
One thing I like to do to find fresh content to write about is the following.
Set some google alerts for topics in your own industry as well as vertical industries. When you get the alerts you will be able to sift through them and find new stories, products, happening etc.
This can give you things to talk about as well as gives you more insight into what is going on in your industry. There have been many times where I have also discovered other things I should be doing in my business this way.
-
Take a look at what major PR companies do for their clients - the kind of features, case studies, etc., they get published on and offline. Take a look at case studies on PR company websites, and also check out award winning PR campaigns via PR awards sites.
-
Depends what you are doing content writing for. If its a product - describe all the uses,color, size and tons of other information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Another website copying our blog content but credit us. Still bad?
Hi Moz community, A few businesses that we work with are asking if they can leverage our content such as blogs by basically copying it and post it on their site. They will give us credit for the content though. My concern is that going to cause duplicate content issue and hurt us with our SEO? We'd like to provide it to them in a way that would benefit us or at least doesn't hurt us. I can think of a few possible options... 1. Have them only copy part of the content and link back to our site with a link "Read the original article" or something similar 2. Have them implement rel=canonical back to our site 3. Have them just copy the whole thing (because it doesn't really hurt us?). In that case, do we have them link back to us or no? Is there anything I missed? What's the best option for us? Thank you for the help in advance!
Content Development | | aphoontrakul1 -
Removing old content
Ahoy! Variously I have heard the opinion that content which does not generate regular search traffic (let's ballpark it at >10 views in any given month) should be noindexed or even removed. Allegedly this would improve the overall quality of the site, rankings and traffic. I remain doubtful. What would you do if the interest in a given matter goes down over time for any (most) given topics of your content and is replaced by "newer" specific interest? Concrete example: I have a website about (book) reviews. Naturally, there will always be new books; old books are not in the media as much and "forgotten". Nevertheless, the reviews (all unique, based on really having read the books, no trace of the standard back cover copy) are obviously still there. Personally I feel that they do not really lose any value - they are still reviews of that one book, even though it is not the most recent one. So, what would you do: Deindex "older" book reviews after a certain time? Even remove them completely? Just let them run? I am looking forward to your opinions - and even your experience if you have done something like this! Nico
Content Development | | netzkern_AG0 -
New website content before or after new webdesign launch?
Hi, We are planning a full website redesign and rewriting the content of the key pages. The new contents will be ready sooner than the new website, what is the better solution? 1. Replace the content of the old site with the new (better) contents
Content Development | | Jozsefodor
or
2. Waiting until the new website will be ready (over months) and launch it with it?0 -
Is Opening a News Section a Good idea for Topical Authority and Freshness
Hi my website is less than 3m old and its niche is autism. I have identified around 300 profitable KWs (structured from T1 to T3) and over the next few months aim to create high quality pages for each while maintaining a page-tree structure. Currently I have already build around 50 of those pages. While I start off page SEO activities in parallel, I was thinking whether a news/daily digest section on my website will help me build additional value in terms of establishing niche authority and also scoring on the freshness factor. I have already set up google alerts on a variety of Autism related KWs and in process of outsourcing (to one qualified writer) at least two 500 word news articles from any interesting stories or ideas in google alerts. Questions: 1. Am I better off covering these ideas as News Articles or as just normal posts? Though neither of them will be KW targeted, they will be aimed to increase readership and authority. But capturing them as news would allow me to apply for Google News indexing as well. The question is important because based on that I will hire the writer. if Autism News is a better strategy, I will possibly pay a bit more to hire someone with experience in web journalism. 2. Overall, is this a good idea for brand building? Or should I start looking at more long-long KWs (<20 searches pm) and focus creating content for those? The problem is that with 300 KWs already identified > 40 searches pm), I am finding it hard to find KWs in loooong tail that covers a new aspect. For example: "Symptoms for Autism" and "What are the various symptoms of Autism". Now how do you create 2 different quality articles for that!
Content Development | | DealWithAutism0 -
Can having similar content on my company's two sites hurt our rankings?
We have a very successful website that has been up for a number of years (www.comellaortho.com). We rank high in the natural rankings for that site. A few months ago, we started seeing patients in another nearby city. I purchased a new domain name, www.dansvilleortho.com, and had our web company duplicate the website under the new domain name. The reality is that the content on these two sites are nearly identical. Some of the pages are different; for example, there are fewer pages on the new site. But the pages that do exist are nearly identical. My question is: Can having similar content on my company's two sites hurt our rankings? Based on what I've read thus far, I believe the answer is "Yes". However, I'm curious how bad this may hurt us. I'm not as worried about the new site (dansvilleortho.com) because our competition in that city is slim to none. But I AM worried about harming the original site/business (comellaortho.com). Which site(s) rankings may be affected by this, and if so, how bad? Thank you.
Content Development | | comellortho0 -
Does the duplicate content on the crawl errors report test content on external websites?
Hello, Can you tell me if this is just duplicate content within my site or if it also recognises duplicate content on external sites as well? Thanks
Content Development | | stuarta600 -
Crawl error vs RSS feed content
Hi, I have a BuddyPress Multisite with sites dedicated to specific RSS feeds. I did this to pull in the content for my users. But they generate a 1000s of SEMOZ errors/warnings for dup content, dup titles, missing metatags. etc. So does keeping the content help my site SEO less than the errors? The content is not under my control so I have no way to relate it to my keywords. Any opinions? I can recreate these RSS sites, so I will probably delete them to see what happens. Larry
Content Development | | tishimself0 -
How do I get the correct picture to show up in the SERPs?
When I search for "Popular Baby Names" using Google UK, I get the image below that is clearly displaying the wrong picture. I believe they are coming from a module on the page in the left rail. I know I can use Robots.txt to have Google not show the image at all, but I don't want to impact my click through. What is the best way to have the search engine either not display an image that is not part of the resulting article or better yet, pick the right image. |
Content Development | | network_operations| Popular baby names in the UK14 Feb 2012 ... We list the most popular names for babies born in the UK in recent years, taken from official national statistics.www.babycentre.co.uk/pregnancy/naming/popularbabynames |
0